Media
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PowerPresentation: Leveraging Television for Growth Survey Results
This collection of data charts represent findings from the ANA's “Leveraging Television for Growth” survey. The survey objective was to get a top line view of television advertising, identify key threats and where opportunities for growth exist in the future
American Licorice: Facebook Advertising Case Study
Michael Kelly, consumer communications manager, American Licorice, and Madalyn Friedman, marketing insights manager, American Licorice, presented a case study on their recent Facebook advertising campaign.
Agency Trading Desks
Find out what agency trading desks are, what they do, potential benefits, questions to ask, and more.
Meredith: Quantifying the Impact of Magazine Investment on Brand Sales
In 2010, Meredith partnered with The Nielsen Company to quantify the incremental sales impact of magazine advertising on consumer brands.
Making Marketing Make Sense
In this presentation, the ANA and the IAB discussed The Cross Platform Measurement initiative, Making Marketing Make Sense (3MS), which was was launched in March 2011 by the ANA, IAB and the 4A's in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
CMO Roundtable
A panel of chief marketing officers from leading global companies discussed the state of television advertising today, inclusive of the key threats and opportunities in leveraging television for growth.
CMO Roundtable
In this video clip, top CMOs talk candidly about engagement at ANA's Masters of Marketing CMO Roundtable Luncheon.
Research Report: Leveraging Television for Growth Survey Results
This Research Report includes findings from a survey conducted by the ANA. The objective of the survey was to get a top line view of television advertising, identify key threats and where opportunities for growth exist in the future.
Consumer-Centric Cross-Media Content Planning
This presentation breaks down the results of a pilot program launched by the Coalition for Innovative Media Measurement (CIMM) and the Media Behavior Institute (MBI), which looked at how life context data could improve cross-platform measurement.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used branded direct response TV to improve ROI and increase brand awareness.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used brand response direct TV to improve ROI and increase brand awareness.
FedEx Launches an Integrated Campaign to Optimize Multiple Digital Channels
Dennis Shirokov, marketing manager, FedEx, and David Skinner, SVP, client solutions/account management, [x+1], discussed how FedEx created its first end-to-end interactive campaign which leveraged multiple channels to provide an optimized online experience.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
According to the Coalition for Innovative Media Measurement (CIMM), increases in mobile usage are heightening interest in improving cross-platform measurement practices.
Direct Marketing: Best Practices to Increase ROI
This Insight Brief from direct marketing expert Scott Hornstein takes a look at how marketers can use their databases more strategically, why it’s important to keep personal data on customers current, and how to use consumer insights to more successfully inform your next direct marketing campaign.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
Walgreens: Best Practices in Network Radio
Christine Kubisztal, manager, media strategy and services, The Walgreen Company, shared their best practices in network radio and how they integrate within their overall media mix. She also discussed their use of branded entertainment and how they measured the effectiveness of their product integrations.
Walgreens: Best Practices in Network Radio
Christine Kubisztal, manager, media strategy and services, The Walgreen Company, shared their best practices in network radio and how they integrate within their overall media mix. She also discussed their use of branded entertainment and how they measured the effectiveness of their product integrations.
Repeat Performance
An ANA branded entertainment survey reveals little progress on core issues. Client-side marketers remain devoted to branded entertainment, but measurement continues to be a challenge for most, and cost has emerged as a deterrent for some.
The Next Great Ad Medium?
Online video advertising is hitting its stride — and savvy companies are reaping the rewards. Here’s how to make the most of this emerging medium.
Roadmap for Set-Top Box Data
This white paper from the Coalition for Innovative Media Measurement (CIMM) provides an overview of the set-top box data landscape.
