Media
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DuPont Creates Deeper Connections Through Integrated Campaigns
Otto Bell, creative director, OgilvyEntertainment, and Erich Parker, global director, strategic corporate communications, DuPont, discussed DuPont's new global brand campaign.
Warner Bros.: Putting the Message on All Screens
Jill Allemand, vice president, integrated marketing, Warner Bros. Worldwide Television Marketing, shared three examples of successful product integrations facilitated by Warner Bros. with TV shows on FOX, CBS, and the CW.
Deliver Magazine: Show Pieces
This article from USPS’ Deliver Magazine looks at creative examples of direct mail and explores how multi-sensory branding can enhance direct marketing campaigns.
Winning Combinations
This multi-channel integration guide, created by USPS, helps marketers understand how they can combine direct mail with radio, social media, TV, and digital.
Attracting Brand Ad Dollars
This white paper from SQAD hypothesizes that better industry tools, such as an industry cost database, could add valuable insight, reduce friction and costs, and improve the planning process with respect to the area of digital display advertising.
An Appetite for Interactivity
Find out what marketers should know about TV viewers’ propensity to interact. With the right basic framework, brands can transform a traditional 30-second encounter into a dialogue, dynamically tracking their targets’ preferences to make each dollar more valuable than the last.
Data-Driven Design
Actionable insights are powering the effectiveness of TV advertising. A data-driven methodology helps brands successfully engage target consumers, substantially enhancing the power of their overall marketing strategies.
Still the King
New media platforms may grab all the attention, but television reigns supreme as a powerful advertising medium. While total TV ad spending this year is expected to rise only 2.5 percent, even that hike will result in an outlay of $60.5 billion--considerably more than on any other media format.
What You Should Know About iTV
These statistics show the growing importance of iTV.
Gen Xers Rule Traditional and Online Media
According to this eMarketer report, members of Generation X are spending large amounts of time online, watching TV, and watching online video.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Cross-Platform Optimization: Getting to a Smarter Mix
This recent Yahoo! study highlights how Yahoo! and Nielsen partnered on a new methodology for identifying how to optimize a smarter media mix across multiple platforms, which they then tested with four campaigns for TV, print, and online.
SNICKERS Effie-Award Winning Case Study: “You’re Not You When You’re Hungry"
Michael McGee, Vice President, Portfolio Management, Mars Chocolate North America, and Kristen Flanik, Managing Director, BBDO NY, presented an Effie-Award winning SNICKERS case study which highlighted their inspiring Super Bowl campaign launch.
SNICKERS Effie-Award Winning Case Study: “You’re Not You When You’re Hungry"
Michael McGee, Vice President, Portfolio Management, Mars Chocolate North America, and Kristen Flanik, Managing Director, BBDO NY, presented an Effie-Award winning SNICKERS case study which highlighted their inspiring Super Bowl campaign launch.
Research Report: Branded Entertainment, 3rd Edition
This Research Report includes insights from an ANA survey which focuses on several areas of branded entertainment initiatives. Insights relate to the measurement, funding and management of branded entertainment.
Activision: Content Collaborations—Growing ROI Through the New Co-Marketing Partnership Philosophy
Geoff Carroll, Global Brand Director, Call of Duty, Activision, Dan Shaffer, Lead-Partnerships, Call of Duty, Activision, and Amy Stetter, VP, Media & Engagement, Activision, discussed their successes with the Call of Duty video game through a co-marketing partnership with the Jeep brand.
Walgreens: Best Practices in Network Radio
Christine Kubisztal, manager, media strategy and services, The Walgreen Company, shared their best practices in network radio and how they integrate within their overall media mix. She also discussed their use of branded entertainment and how they measured the effectiveness of their product integrations.
Q&A with the CEO of Pandora
Greg Stuart, CEO, Mobile Marketing Association (MMA), interviewed Joe Kennedy, CEO and president, Pandora, during this session at the 2011 MMA CEO & CMO Summit.
