Media
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One on One with…Randall Rothenberg
The IAB’s president and CEO addresses the sensitive issue of online behavioral advertising and other timely topics including digital advertising measurement, mobile marketing, and the efficacy of television advertising.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
TurboTax: A Multi-Screen Brand Integration Journey
Gary Kleinman, consumer group, brand strategy and advertising leader, Intuit, Inc., discussed TurboTax's three year, multi-screen partnership with NBC.
Maximizing Your Investments in Today's Media Ecosystem?
JT Batson, president, DDS Digital, discussed how DDS is in a unique position to act on opportunities in innovation for today's global, multichannel media ecosystem.
Maximizing Your Investments in Today's Media Ecosystem?
JT Batson, president, DDS Digital, discussed how DDS is in a unique position to act on opportunities in innovation for today's global, multichannel media ecosystem.
GfK MRI Survey Results
See survey results from GfK MRI's consumer reserach on a variety of media channels, including magazines, TV, social media, and gaming.
The Transformative Power of M2M
Tom Nelson, group manager, emerging solutions group, Sprint Nextel, discussed the new field of M2M (Machine-to-Machine) technology.
The Transformative Power of M2M
Tom Nelson, group manager, emerging solutions group, Sprint Nextel, discussed the new field of M2M (Machine-to-Machine) technology.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
American Family Insurance Grows Their "Family" Through Multiple Screen Marketing
Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization's multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.
American Family Insurance Grows Their "Family" Through Multiple Screen Marketing
Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization’s multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.
From the Top: Far from Dead
Television has risen from the ashes to become a hot advertising medium once again. Bob Liodice, president and CEO of the ANA, discussed interactive television, which has the potential to create an entirely new caliber of television advertising.
Interview with Susan Whiting, Vice Chair and Chief Diversity Officer, Nielsen
Nielsen’s vice chair addresses pressing questions from ANA TV & Video Committee members. Topics include rating systems, cross-media/multiplatform research analysis, and econometric tools.
Industry Update: Local Data Stream Initiative
Kathy Crawford, MediaLink LLC, and Pat McDonough, senior vice president, planning policy & analysis, Nielsen Media Research, Inc., provided an industry update for the local data stream initiative.
Industry Update: Local Data Stream Initiative
Kathy Crawford, MediaLink LLC, and Pat McDonough, senior vice president, planning policy & analysis, Nielsen Media Research, Inc., provided an industry update for the local data stream initiative.
OraBrush: Using Promoted Videos to Raise Brand Awareness
After several unsuccessful TV commercials, OraBrush opted to utilize YouTube Promoted Videos to raise brand awareness, drive site traffic, and create impressions.
Quaker Instant Oatmeal: Measuring the Offline Sales Impact of Google’s Content Network and YouTube
In order to boost slumping oatmeal sales, Quaker Oatmeal launched the “Awaken Your Senses” challenge on YouTube and the Google Content Network as a 15 week branded entertainment experience featuring new oatmeal creations from 12 of the web’s top food bloggers.
The Connected Consumer: How to Use Connected Devices to Enhance the Viewing Experience
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
