Media
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Mattel, Inc. Case Study: Interactive Television
Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.
Mattel, Inc. Case Study: Interactive Television
Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.
The Effectiveness of Branded Integrations: Experimenting with Biometrics to Generate Best Practices
Christine Kubisztal, manager, media strategy and service, Walgreen Company, and Michael Teicher, executive vice president, Warner Brothers Domestic TV Distribution, discussed how they use state-of-the-art neuroscience research to measure the effectiveness of branded integrations.
The Effectiveness of Branded Integrations: Experimenting with Biometrics to Generate Best Practices
Christine Kubisztal, manager, media strategy and service, Walgreen Company, and Michael Teicher, executive vice president, Warner Brothers Domestic TV Distribution, discussed how they use state-of-the-art neuroscience research to measure the effectiveness of branded integrations.
ANA Member Q&A with the European Group of TV Advertising
Members from the ANA's TV and Digital Marketing Committees engaged in an extensive discussion with members from the European Group on TV Advertising (egta) at a November 17, 2010 joint meeting of the TV and Digital Marketing Committees.
Developments in European Television and New Media
Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.
Developments in European Television and New Media
Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.
Understanding the Cross-Platform Playing Field
Elizabeth Ellers, executive vice president, corporate research at Univision, Howard Shimmel, senior vice president, media product leadership at The Nielsen Company, Barbara J. Singer, vice president, advertiser insights & strategy at ESPN, and Manny Palomo, director, strategic marketing and communications, Latino initiatives at Best Buy Co., Inc. discussed cross-platform strategies, as well as key learnings from the 2010 World Cup.
Understanding the Cross-Platform Playing Field
Elizabeth Ellers, executive vice president, corporate research at Univision, Howard Shimmel, senior vice president, media product leadership at The Nielsen Company, Barbara J. Singer, vice president, advertiser insights & strategy at ESPN, and Manny Palomo, director, strategic marketing and communications, Latino initiatives at Best Buy Co., Inc. discussed cross-platform strategies, as well as key learnings from the 2010 World Cup.
Canoe Ventures: Interactive Marketing Update
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures’ Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
Dove Hair Care: Gaming Case Study
Barret Roberts, lead communications manager at Unilever, and Bill Rouse, vice president at GSN, discussed Unilever's use of gaming to connect with its female target and build awareness, affinity, and purchase intent for its Dove line of hair care products.
LifeLock’s Direct Response and Brand Advertising Model
Andrew Wyant, VP of marketing at LifeLock, discussed how direct response advertising and brand advertising were able to strengthen the LifeLock brand.
LifeLock’s Direct Response and Brand Advertising Model
Andrew Wyant, VP of marketing at LifeLock, discussed how direct response advertising and brand advertising were able to strengthen the LifeLock brand.
Winning Strategies with Online Video for B-to-B Marketers
Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Winning Strategies with Online Video for B-to-B Marketers (Brightcove)
Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Winning Strategies with Online Video for B-to-B Marketers (Sun Microsystems)
Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Spotlight on Branded Entertainment and Innovative Integrated Marketing Solutions
A panel of industry experts discussed the importance of collaboration among marketers, agencies, and media partners when it comes to generating creative ideas and building strategic cross-platform campaigns in branded entertainment.
The Birth of the One Second Ad: A Miller High Life Case Study
Joseph Abegg, brand manager, Miller High Life, MillerCoors LLC, and Brad Feinberg, Media Manager, Miller High Life, MillerCoors LLC, discussed the successful strategy behind Miller High Life's one second Super Bowl ad in 2009.
Utilizing Online Media to Drive Sales: A Dodge Ram Case Study
Steve Larson, account executive at Yahoo!, reviewed a case study showcasing how Chrysler, its agencies, and Yahoo! worked together to drive awareness of the new Dodge Ram truck.
Commercial Advertising Loudness Mitigation Act
Jim Starzynski, principal engineer and audio architect at NBC Universal, discussed an industry-wide effort to gain acceptance of a comprehensive plan created to mitigate the problem of commercial loudness.
