Media

First  << 22232425262728 >>  Last (52)

The Power of Second Screen

Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.

The Power of Second Screen

Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.

CMOs Seek Solutions

The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.

Context Matters

All media exist alongside and in the context of the others. The sooner a consumer-centric media model prevails over the current and historic media-centric one, the sooner brand marketers can take full advantage of the “anytime, anywhere” reality of today’s media ecosystem.

Digital Place-Based Media Is Everywhere Engaging On-the-Go Consumers

Digital place-based media (DPb) is among the fastest growing media sectors today. For the first half of 2012, DPb media grew by 11.8 percent — more than six times the rate of total measured ad spending.

The New Perspective

Learn about how social, mobile, and digital place-based advertising are converging — and what it means for marketers. Jack in the Box provides an example of successful digital convergence.

Debate: Unbundling vs. Centralizing Multicultural Creative and Media

Bill Duggan, group executive vice president, ANA, led a discussion with Monica Gadsby, chief executive officer, the Americas, Starcom MediaVest Group, and Shelley Yamane, president and chief strategic officer, Muse, on unbundling versus centralizing multicultural creative and media.

The Social Olympics: Social TV Insights and Analytics

Anjali Midha, VP of insights and analytics, and Tom Thai, VP of marketing, Bluefin Labs, shared social TV analytics for the London Olympics and Olympic advertisers.

The Social Olympics: Social TV Insights and Analytics

Anjali Midha, VP of insights and analytics, and Tom Thai, VP of marketing, Bluefin Labs, shared social TV analytics for the London Olympics and Olympic advertisers.

Domtar’s PAPERbecause Case Study: Relaunching a Brand, Crushing Convention

Kathy Wholley, director of advertising and communications at Domtar, Matt Ferguson, managing partner at Eric Mower + Associates, and Paige Goff, vice president, sustainability and business communications at Domtar, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation.

The New York Times 2012 Cross-Platform News Study

Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.

The New York Times 2012 Cross-Platform News Study

Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.

How Allstate Leverages Big Data

Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Digital Place-based Media: The Brand Marketer's Perspective

A panel of brand marketers discussed why they use digital place-based advertising, the barriers to greater usage, and how agencies, networks, and other stakeholders can help overcome these barriers to deliver a more useful and impactful tool for their brands.

DPAA Case Studies: Digital Place-Based Media

Case studies from Oppenheimer Funds, Jack in the Box, Hallmark Cards, and Foster’s were presented during a panel discussion about the importance of digital place-based media at the DPAA 2012 Digital Media Summit.

DPAA: Using Technology to Engage Consumers

A panel discussion at the DPAA 2012 Digital Media Summit highlighted examples in which the use of new technologies aided in engaging consumers via digital place-based media.

DPAA: What Will It Take to Grow This Sector?

A panel of industry experts discussed ways to jointly craft a roadmap for future growth in the digital place-based media sector.

First  << 22232425262728 >>  Last (52)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help