Media

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Davis & Gilbert LLP: Local Radio Contest With “Misleading” Terms Ends in FCC Fine

This Advertising Alert from Davis & Gilbert LLP discusses a recent Federal Communications Commission (FCC) ruling that underscores the importance of conducting sweepstakes and contests in accordance with the rules as announced and advertised.

Davis Wright Tremaine LLP: Hulu Privacy Litigation Marks First Application of Video Privacy Protection Act to Solely Streamed Video

In this article, Davis Wright Tremaine LLP examines recent litigation against Hulu as it relates to privacy protection for solely streamed video content under the Video Privacy Protection Act.

Cross-Platform Ratings and Cross-Budget YouTube

According to this report from the Pivotal Research Group, online video consumption continues to grow, led primarily by YouTube.

24 Horas VEJA.com

VEJA magazine, the third largest publication in the world and the largest excluding U.S. publications, created a new app for its readers to access content on the go.

500,000 Square Retail Meters

Wanting to increase visibility and product trials, Reliance Trends integrated mobile and print by allowing consumers access to a virtual dressing room via their mobile phones.

Angry Birds Flying to Taobao

To demonstrate the ease of its m-commerce functionality, Taobao Mobile encouraged out-of-home advertising in downtown Shanghai.

Anyone Can Be Chosen

To reach male Millennials and drive sales, Doritos partnered with Warner Bros. Entertainment Inc. and DC Comics to create an engaging mobile campaign featuring exclusive content and prizes.

Buy-it-Now

Glamour magazine unveiled a series of campaigns that allowed consumers to shop via mobile from the pages of the magazine, a wall advertisement, and even the inside of a taxi.

Case Study: IBM and Watson

Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.

Case Study: IBM and Watson

Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.

Case Study: IBM and Watson

Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.

Contraband

Universal Pictures tested the effectiveness of its cross-screen video ad campaign for the launch of the 2012 movie Contraband.

Driving Business Through Pandora

A Dallas-based dentist used location-based mobile advertising on Pandora Internet radio to target and engage nearby prospects.

Evoque Launch

For the launch of the Range Rover Evoque, an integrated campaign featuring print, TV, and digital exceeded industry benchmarks in key areas.

FedEx Shazam

FedEx and Shazam partnered to dominate the mobile screen during Super Bowl XLVII in 2013.

Find Deals Around You

Yellow Pages Canada ran a mobile campaign to promote a cash giveaway and generate user engagement.

Greek4Good

Wanting to take its rich history of doing good to the next level, Yoplait created an interactive campaign where customers decoded brand messages on their mobile devices to earn points for local food banks.

Kick4ACause

State Farm engaged Hispanic soccer fans with an augmented reality app geared toward a good cause.

Kolony

Celcom, Malaysia’s premier mobile telecommunications company, introduced a text-based social network to capitalize on the youth market who could not afford mobile Internet smartphones.

Last Chance Kitchen

Bravo’s ninth season of Top Chef added a cross-media integration to complement the on-air TV show, increase buzz, and engage viewers.

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