Media

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The New York Times 2012 Cross-Platform News Study

Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.

The New York Times 2012 Cross-Platform News Study

Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.

How Allstate Leverages Big Data

Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Digital Place-based Media: The Brand Marketer's Perspective

A panel of brand marketers discussed why they use digital place-based advertising, the barriers to greater usage, and how agencies, networks, and other stakeholders can help overcome these barriers to deliver a more useful and impactful tool for their brands.

DPAA Case Studies: Digital Place-Based Media

Case studies from Oppenheimer Funds, Jack in the Box, Hallmark Cards, and Foster’s were presented during a panel discussion about the importance of digital place-based media at the DPAA 2012 Digital Media Summit.

DPAA: Using Technology to Engage Consumers

A panel discussion at the DPAA 2012 Digital Media Summit highlighted examples in which the use of new technologies aided in engaging consumers via digital place-based media.

DPAA: What Will It Take to Grow This Sector?

A panel of industry experts discussed ways to jointly craft a roadmap for future growth in the digital place-based media sector.

Davis & Gilbert LLP: Local Radio Contest With “Misleading” Terms Ends in FCC Fine

This Advertising Alert from Davis & Gilbert LLP discusses a recent Federal Communications Commission (FCC) ruling that underscores the importance of conducting sweepstakes and contests in accordance with the rules as announced and advertised.

Davis Wright Tremaine LLP: Hulu Privacy Litigation Marks First Application of Video Privacy Protection Act to Solely Streamed Video

In this article, Davis Wright Tremaine LLP examines recent litigation against Hulu as it relates to privacy protection for solely streamed video content under the Video Privacy Protection Act.

Cross-Platform Ratings and Cross-Budget YouTube

According to this report from the Pivotal Research Group, online video consumption continues to grow, led primarily by YouTube.

24 Horas VEJA.com

VEJA magazine, the third largest publication in the world and the largest excluding U.S. publications, created a new app for its readers to access content on the go.

500,000 Square Retail Meters

Wanting to increase visibility and product trials, Reliance Trends integrated mobile and print by allowing consumers access to a virtual dressing room via their mobile phones.

Angry Birds Flying to Taobao

To demonstrate the ease of its m-commerce functionality, Taobao Mobile encouraged out-of-home advertising in downtown Shanghai.

Anyone Can Be Chosen

To reach male Millennials and drive sales, Doritos partnered with Warner Bros. Entertainment Inc. and DC Comics to create an engaging mobile campaign featuring exclusive content and prizes.

Buy-it-Now

Glamour magazine unveiled a series of campaigns that allowed consumers to shop via mobile from the pages of the magazine, a wall advertisement, and even the inside of a taxi.

Case Study: IBM and Watson

Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.

Case Study: IBM and Watson

Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.

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