Media
How Allstate Leverages Big Data
Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.
DPAA: Travel Case Studies
In this piece DPAA provides three case study examples of successful travel campaigns which utilized digital place-based media.
Out-of-Home Advertising: Reaching the Consumer Everywhere
Out-of-home media includes hundreds of formats and endless possibilities for reaching consumers. Get an overview of the out-of-home landscape and take a deeper dive into mall advertising, interactive billboards, and digital place-based media in this ANA Insight Brief. Case studies from Purina, Fiat, and Yahoo! are also shared.
Logitech Agency Relations Case Study
Ricardo Quintero, senior global brand manager at Logitech, and Jason Reigel, senior marketing procurement manager at Logitech, discussed how Logitech produces creative videos in a structured environment, and shared a webcam campaign case study.
Logitech Agency Relations Case Study
Ricardo Quintero, senior global brand manager at Logitech, and Jason Reigel, senior marketing procurement manager at Logitech, discussed how Logitech produces creative videos in a structured environment, and shared a webcam campaign case study.
3 Questions on Media for Stevie Benjamin, Director of Media, at MillerCoors
Stevie Benjamin, director of media at MillerCoors, discussed exciting new media platforms, multicultural marketing, and the changing role of media at MillerCoors.
DPAA: National Geographic Wild Big Cat Week Case Study
In this piece the DPAA highlights the National Geographic Wild Big Cat Week campaign which included digital-place based media, custom branded content, social media, and experiential marketing elements.
DPAA: Financial Services Case Studies
In this piece DPAA provides case study examples of successful financial services campaigns which utilized digital place-based media.
BrightLine: What Was Missing From CES 2013? It Was You
In this article BrightLine discusses the 2013 Consumer Electronics Show (CES) and the evolution of consumer habits as they are impacted by technology.
Seven Mail Myths
Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.
Seven Mail Myths
Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.
Maximizing Content Through Online Video
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Maximizing Content Through Online Video
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Maximizing Content Through Online Video
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
BrightLine Audience Snapshot: Affluent Consumers
In this research brief BrightLine outlines the potential for reaching affluent consumers via In-Television™ advertising.
Chango: The Facebook Exchange Handbook
In this white paper Chango examines the Facebook Exchange (FBX) as a new display advertising opportunity for marketers.
MarketingSherpa Email Awards 2013: 17 Award Winning Email Marketing Campaigns
MarketingSherpa’s Email Awards 2013 serves as a showcase for the work of B-to-B and B-to-C marketers who go above and beyond expectations, designing email campaigns that increase relevance and boost results.
Moving 3MS Priorities Forward: A Status Report
George Ivie, president and CEO of Media Rating Council, Inc. (MRC) discussed the status of the cross-platform measurement initiative Making Measurement Make Sense (3MS), which was launched in 2011 by the ANA, the Interactive Advertising Bureau (IAB), and the 4A’s in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
Moving 3MS Priorities Forward: A Status Report
George Ivie, president and CEO of Media Rating Council, Inc. (MRC) discussed the status of the cross-platform measurement initiative Making Measurement Make Sense (3MS), which was launched in 2011 by the ANA, the Interactive Advertising Bureau (IAB), and the 4A’s in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
ANA Commercial Ratings Summit Follow-Up
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
