Media
A New Reality
Many marketing experts believe that augmented reality may offer a new avenue for direct mail that could help to cement the medium’s place in today’s shifting marketing mix models.
Case Studies: Warc and the (Near) Future of Marketing
Geoffrey Precourt, U.S. editor, Warc, and Eva Kasten, director, Warc, discussed several trends and global case studies relating to tele-social marketing, integration by orchestration, and brand journalism.
Case Studies: Warc and the (Near) Future of Marketing
Geoffrey Precourt, U.S. editor, Warc, and Eva Kasten, director, Warc, discussed several trends and global case studies relating to tele-social marketing, integration by orchestration, and brand journalism.
What’s the Frequency?
According to USPS Deliver Magazine, a new study demonstrates that consumers will tolerate two times as much regular mail than email contact from brands.
PowerPresentation: 2012 ANA/Forrester TV and Everything Video Survey
This collection of data charts represent findings from the 2012 ANA/Forrester TV and Everything Video survey. The survey’s objective was to capture marketers’ perspectives on the television and video advertising landscape, in light of recent changes in distribution, technology, and new advertising options.
Leveraging Advanced TV as a Pillar of Integrated Marketing
Rob Aksman, co-founder and chief of experience and design at Brightline, shared how top brands are leveraging television as a pillar of integrated marketing to lead a new era of advertising effectiveness.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
The Strengths of TV, Print & Online in Promoting Advertising Word-of-Mouth
This presentation from the Keller Fay Group looks at how TV, print, and online compare when it comes to word-of-mouth.
Charitable Mailings
A case study from the American Institute for Cancer Research shows that sending marketing and donation requests through the mail is still an effective strategy.
Direct Mail: You May Be Missing Out on a Powerful Tool
Mail volume might be down, but combining direct marketing with new media strategies has provided increased results. Get the top 10 direct mail best practices from the Direct Marketing Association.
Mail Drives Sales
Why integrate direct mail into our advertising? Short answer: it works. Case studies from Zappos, Dukky, and TruGreen show how mail is making a major difference in advertising and marketing campaigns of all kinds.
DPAA: Standard Advertising Units
The DPAA (Digital Place-based Advertising Association) provides standard advertising unit guidelines which are recommended for acceptance by all digital place-based networks.
Historical Review: Advertising at the Academy Awards
Kantar Media provided historical and current data on Academy Awards advertising in this trend report.
Radio: Don’t You Forget About Me
This ANA Insight Brief contains case studies from ANA members, Walgreens and Toyota, as well as information on integrating radio with direct mail and the growth of online radio.
Samsung: A Marketer’s Views on the Video Revolution
Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers.
Samsung: A Marketer’s Views on the Video Revolution
Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers.
Social TV: The New Digital Water Cooler
Fernando Arriola, vice president, ConAgra Foods; Nadine McHugh, vice president, Colgate-Palmolive Company; and Mike Proulx, senior vice president, Hill Holiday, discussed the opportunities provided by social TV for marketers in a panel moderated by Tom Cunniff, vice president, Combe Incorporated.
Social TV: The New Digital Water Cooler
Fernando Arriola, vice president, ConAgra Foods; Nadine McHugh, vice president, Colgate-Palmolive Company; and Mike Proulx, senior vice president, Hill Holiday, discussed the opportunities provided by social TV for marketers in a panel moderated by Tom Cunniff, vice president, Combe Incorporated.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
