This article provides six ways to ensure that a sponsorship makes a lasting impression.
This article discusses the comeback of long-form branded entertainment.
In this article, Joseph Jaffe calls for breathing new life into television advertising.
The latest examples of innovative newspaper advertising and a discussion of the power of newspapers in the media mix.
Enhancing Advertising's Effectiveness and Relevance Through A Greater Understanding of Consumer and Channel Connectivity
This white paper reviews how to better measure the effectiveness of print media using engagement as the basis for title selection.
The author poses five questions to help determine if your advertising is working and makes a case for television advertising.
The author discusses the qualities that define a "cool" CRM vendor.
The author discusses the untapped opportunities of digital delivery of print.
The author discusses the challenges and opportunities that lie in print in rural/hometown/local communities.
The author argues that the business model for upfront television negotiations needs to change.
The authors look at the chasm between marketers and customers, offering strategies for bridging the divide.
This article discusses how Sony Electronics use the internet to generate sales, both directly and through affiliate partners.
This article provides perspectives on media planning, buying, and strategy in the arenas of television, print, newspaper, yellow pages, radio, outdoor, cable, and syndicated and spot television.
This article discusses the advantages of search engine marketing advertising and how advertisers can capitalize on its opportunities.
Members of the ANA Television Advertising Committee share their perspectives on programming content, children's advertising, Tivo, media buying, branded entertainment, and network integration fees.
A technology roundtable moderated by Omar Wasow of Blackplanet.com.
In this article, Douglas Wood discusses Commercial Alert's attempt to require real-time disclosure of product placements in television programs.
The author helps bridge the gap between clients and agencies over procurement.
Mike Larvery, President and Managing Director, Audit Bureau of Circulations, discusses why he feels the traditional currency metric for newspapers and magazines, has not been outdated by a changing media landscape.
Results from ANA's recent Upfront survey.