In this article, Douglas Wood discusses Commercial Alert's attempt to require real-time disclosure of product placements in television programs.
The author helps bridge the gap between clients and agencies over procurement.
Mike Larvery, President and Managing Director, Audit Bureau of Circulations, discusses why he feels the traditional currency metric for newspapers and magazines, has not been outdated by a changing media landscape.
Results from ANA's recent Upfront survey.
Describes a test showing that adding sound to on-line advertising increases its effectiveness, provided the audio is relevant to the ad and the target. Guidelines for its use are given.
The true "national" marketer is largely missing the yellow pages value proposition.
Godfrey Phillips, VP, Marketing, City Business Journals, talks about some of the likely concerns of small businesses concerned about branding.
Evan Shapiro, SVP Marketing, Independent Film Channel, talks about the threat that new technologies (DVR, TiVo) pose to Cable TV.
In this article, the CEO & Publisher Washingtonpost.Newsweek Interactive, Caroline Little, talks about the use of the Internet for the purpose of marketing.
Oliver Comyn, Publisher, The Economist, discusses the outlook for magazines in the US, 2004.
Alex Wallau, President, ABC Television Network. describes what is happening to Network TV in the US, 2004.
Scott Smith, President & Publisher, Chicago Tribune, talks about the importance of newspapers and the work being done to meet the growing Hispanic population.
In this article, Roby Wiener, Premiere Radio Networks, discusses research that shows that radio is more valued by consumers than by advertisers.
Patrick Mullen, Tribune Broadcasting, discusses broadcast, makes predictions on the demand for spot TV and mentions some of the advantages of spot TV.
Kager discusses TV network syndication in the changing and fragmenting TV world.
Advertisers must respond to the realities of today's jaded, on-the-go, ever-elusive consumer.
Due to the changing nature of the online travel space, the significance of brand identity has become increasingly important to travel marketers.
Mercedes combined social media and content co-creation with TV to attract a younger audience in the U.K. for its new A-class model.
Poise's research showed that 1 in 3 women suffer from Light Bladder Leakage. Our challenge was to get women to discuss and sample a product they don't want to admit they need.