Media
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Integrating Yellow Pages with Other Media
Media directors from several "general market" agencies share their perspectives on integrating the yellow pages with other media.
Syndicated Audience Measurement Research: An Update
In this presentation, speakers provide an update on the ANA's initiative to institute third-party audience measurement of yellow pages.
Print and Media Financial Management Practices
ANA members share their print media financial management practices.
Impressions of Project Apollo
ANA members share their impressions, interests, and concerns regarding Project Apollo.
Ad-ID: Advertising Digital Identification
Detailed information about Ad-ID, a Web-based system that enables advertisers, agencies and the media to improve upon current ad-related processes and capitalize on emerging technologies and marketing opportunities.
American Society of Magazine Editors Guidelines For Editors and Publishers
From the American Society of Magazine Editors (ASME), this document addresses the separation between editorial content and magazine advertising.
How It's Done: Writing a Research Report
These guidelines provide a clear guide for writing a primary project or research report.
Unica Corporation: What is MRM?
This white paper discusses the capabilities and benefits of marketing resource management (MRM).
Climbing out of the Marketing Value Black Hole
The authors offer ways to more accurately calculate ROI.
Forrester: What's Next for TV Advertising?
In this white paper, Eric Schmitt of Forrester reviews the threats to ad-supported programing and evaluates the 16 most promising alternative ad formats to help marketers identify, track, trial and promote the formats that matter most.
Merrill Lynch: Report on the Newspaper Industry - Should I Stay or Should I Go Now?
In this report Lauren Rich Fine outlines Merrill Lynch's neutral stance on the newspaper industry in which they lower their 2005 ad revenue growth forecast from 5% to 4% and their newspaper company earnings forecasts by 2% on average.
Internet Media Buying and Creative Services
This checklist details the items you need to capture when preparing scope.
Merrill Lynch: Report on the Newspaper Industry - Not So Bad, Not So Good
In this report Lauren Rich Fine analyzes recent circulation data and looks at their implications on advertisers. Key points include the Do-Not-Call registry's impact on circulation rates as well as circulation declines.
Welcome to the World of Advertainment
An update on the personal/digital video recorder (PVR) industry including case studies of how advertisers are experimenting with TiVo.
Interactive Advertising
This presentation reviews the on-going efforts of the IAB to develop guidelines for consistent and accurate measurement of Internet advertising.
Broadcast Buying Guidelines
These guidelines provide direction for you to develop broadcast buying requirements specific to your unique needs.
TV Dollars and Sense: Behind The Curtain
The author examines strategic media auditing as a way of measuring the value of television advertising.
Simultaneous Media Usage
This presentation explores the challenges brought on by the new world of simultaneous media usage and increased consumer control. New media planning concepts are illustrated through a case study to show marketing leaders how to exploit this new opportunity.
HDTV and Its Implications to Advertisers
This session updates HDTV, its acceptance in the market, and its implications to advertisers.
ANA Technology Roundtable
A technology roundtable moderated by Omar Wasow of Blackplanet.com.
