Media
Brightline: How to Make the TV Remote Control Work for Your Brand
Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.
Brightline: How to Make the TV Remote Control Work for Your Brand
Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.
Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey
This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.
United States Marine Corps: Improvise, Adapt, and Overcome
Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, and Marshall Lauck, chief operating officer at J. Walter Thompson, discussed how the U.S. Marine Corps is utilizing social media for recruitment and shared highlights from their “Toward the Sounds of Chaos” campaign.
United States Marine Corps: Improvise, Adapt, and Overcome
Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, and Marshall Lauck, chief operating officer at J. Walter Thompson, discussed how the U.S. Marine Corps is utilizing social media for recruitment and shared highlights from their “Toward the Sounds of Chaos” campaign.
DPAA: Consumer Packaged Goods Case Studies
DPAA provides case study highlights from multiple digital place-based campaigns for consumer packaged goods companies.
Networked Insights: CMO Guide to Super Bowl Marketing
In this report Networked Insights examines real-time Super Bowl social data and discusses how marketers can utilize similar data to gain a competitive advantage with strategic planning for special events and ongoing marketing efforts.
Clean Break: Monetizing Content in a Multi-Platform World
Brad Harrison, vice president, marketing at Energizer Household Products, and Stuart McLean, CEO at Content & Co., discussed how Schick raised awareness and fandom for the new Schick Hydro razor through an action water sports reality series called “Clean Break.”
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
DPAA: Business-to-Business Case Studies
DPAA provides case study highlights from four digital place-based campaigns executed in collaboration with Captivate Network for business-to-business companies.
DPAA: Alcoholic Beverage Case Studies
In this piece DPAA provides case study examples of successful alcoholic beverage campaigns which utilized digital place-based media.
DPAA: Automotive Case Studies
In this piece DPAA provides case study examples of successful automotive campaigns which utilized digital place-based media.
Arbitron: Radio’s ROI in Marketing Mix Models
In this white paper Arbitron shares results of a two year study done in collaboration with radio industry leaders to determine best practices for improving radio data for marketing mix models.
Madison & Wall: Assessing TV Networks
While ratings remain an important metric for media industry observers to monitor, they are only one variable involved in determining how valuable a TV network is to advertisers.
Multi-Channel Marketing Campaign Performance Analysis
According to this report from InsightExpress, as more advertisers buy media across multiple channels for integrated marketing campaigns, the need for holistic measurement becomes greater.
Converting Cinema CPMs to TV
This presentation from National CineMedia looks at how cinema impressions can be converted to TV impressions using Nielsen’s Brand Effect methodology.
GLUE2020: Busting the Myth of Media Rebates
Morten Pedersen, chairman, GLUE2020, offered industry advice to marketers on media rebates and incentives as they are becoming an increasingly hot topic in the U.S.
Marketers Panel: Media Strategy Issues
In this session the ANA led a panel discussion with client-side marketers on their views and best practices for a variety of top media strategy issues.
