Media

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Making Out-of-Home Media Interactive Through Mobile Activation

Jeff Cloud, director, customer relationship and mobile marketing, General Growth Properties, and Jennifer Piggott, director, national sales, business development, General Growth Properties, discussed how General Growth Properties has incorporated mobile into its marketing mix.

Making Out-of-Home Media Interactive Through Mobile Activation

Jeff Cloud, director, customer relationship and mobile marketing, General Growth Properties, and Jennifer Piggott, director, national sales, business development, General Growth Properties, discussed how General Growth Properties has incorporated mobile into its marketing mix.

10 Issues in 50 Minutes: 2011 TV & Everything Video Forum

Industry experts from Advertising Age, NBC Universal, State Farm Insurance Company, Horizon Media, Turner Broadcasting System, and MediaVest USA debated a number of issues pertaining to TV and video today at the 2011 ANA TV& Everything Video Forum.

BBDO: Creativity in Video Media

David Lubars, chairman and chief creative officer, BBDO North America, discussed the role of creative teams in the current golden age of TV.

BBDO: Creativity in Video Media

David Lubars is chairman and chief creative officer of BBDO North America. Here, Lubars speaks to the current framework of offerings television advertisers have at their fingertips.

Best Buy: 10 Tips for Super Bowl Survival

Barry Judge, executive vice president, chief marketing officer, Best Buy Co., Inc., discussed Best Buy's first ever Super Bowl commercial featuring celebrities Justin Bieber and Ozzy Osbourne, his 10 tips for Super Bowl Survival, and their new Buy Back Program.

Best Buy: 10 Tips for Super Bowl Survival

Best Buy’s executive vice president and chief marketing officer Barry Judge provides the overall vision for the enterprise. Judge discusses understanding female customers and how he strategically measures advertising ROI for the company.

Bob Liodice: The TV & Everything Video Revolution

Bob Liodice, president and CEO of the ANA, discusses the endorsement of the Ad-ID digital advertising asset coding system as the industry standard for implementing file-based workflows across the entire marketing supply chain.

Conference Keynote: Al Gore

Al Gore was the 45th vice president of the United States and is currently the chairman of Current TV. Mr. Gore discusses accepting change in television advertising, audience measurement, and embracing marketer innovation.

ESPN 1-on-1 with David Stern, NBA Commissioner

David Stern, the NBA’s fourth commissioner, has enjoyed a fifteen-fold increase in revenues and massively expanded television exposure under his watch. In this interview with ESPN’s Hannah Storm, Mr. Stern discusses the player’s union and international expansion.

The Future of the Digital Media Market

Andy Atherton, COO at Brand.net, and Paul Smith, media buying director at Mars North America, discussed why advertisers must understand the digital media market and explored a possible futures market for online advertising.

The Future of the Digital Media Market

Andy Atherton, COO at Brand.net, and Paul Smith, media buying director at Mars North America, discussed why advertisers must understand the digital media market and explored a possible futures market for online advertising.

Mattel, Inc. Case Study: Interactive Television

Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.

Mattel, Inc. Case Study: Interactive Television

Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.

The Effectiveness of Branded Integrations: Experimenting with Biometrics to Generate Best Practices

Christine Kubisztal, manager, media strategy and service, Walgreen Company, and Michael Teicher, executive vice president, Warner Brothers Domestic TV Distribution, discussed how they use state-of-the-art neuroscience research to measure the effectiveness of branded integrations.

The Effectiveness of Branded Integrations: Experimenting with Biometrics to Generate Best Practices

Christine Kubisztal, manager, media strategy and service, Walgreen Company, and Michael Teicher, executive vice president, Warner Brothers Domestic TV Distribution, discussed how they use state-of-the-art neuroscience research to measure the effectiveness of branded integrations.

ANA Member Q&A with the European Group of TV Advertising

Members from the ANA's TV and Digital Marketing Committees engaged in an extensive discussion with members from the European Group on TV Advertising (egta) at a November 17, 2010 joint meeting of the TV and Digital Marketing Committees.

Developments in European Television and New Media

Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.

Developments in European Television and New Media

Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.

Understanding the Cross-Platform Playing Field

Elizabeth Ellers, executive vice president, corporate research at Univision, Howard Shimmel, senior vice president, media product leadership at The Nielsen Company, Barbara J. Singer, vice president, advertiser insights & strategy at ESPN, and Manny Palomo, director, strategic marketing and communications, Latino initiatives at Best Buy Co., Inc. discussed cross-platform strategies, as well as key learnings from the 2010 World Cup.

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