Media
DPAA Case Study: Hallmark Cards
Jan Mulkey, consumer marketing manager, Hallmark Cards, presented a case study at the DPAA 2012 Digital Media Summit which highlighted the use of digital place-based media in the launch campaign for Hallmark’s new “Jingle” product line.
DPAA Case Study: Jack in the Box
Patti Foley, director of marketing communications and merchandising, Jack in the Box, presented a case study at the DPAA 2012 Digital Media Summit on the recent “All American Jack” campaign which utilized digital place-based media.
DPAA Case Study: Oppenheimer Funds
Kirti N. Srikant, AVP, director of brand marketing and advertising, Oppenheimer Funds, presented a case study at the DPAA 2012 Digital Media Summit which highlighted Oppenheimer’s use of digital place-based media as a key element of their “Globalize Your Thinking” integrated campaign.
The New Branded Engagement Imperative
According to this white paper from iTVX, thanks to the amount of data now available, branded entertainment is being used by more and more advertisers.
The Olympics: A Branded Entertainment Report
This report looks at how iTVX, in partnership with Rentrak, established a branded entertainment metric for the 2012 London Olympics.
Understanding Hispanic Branded Entertainment
To reach Hispanic consumers via branded entertainment, marketers should be sure to take advantage of the influence Hispanic culture is having on English-language TV programming, according to this white paper from iTVX.
TV and Video: Adapting to the Changing Media Landscape
Featuring case studies from A+E Networks, Corning Incorporated, and Mattel, this ANA Insight Brief discusses the promise of interactive TV, the prominence of the second and third screen, and how to build brands with online video. Survey research by ANA and Forrester on the future of TV and video advertising is also included.
Data Panel: Who Owns What and Where Does Privacy Fit In?
A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.
DataXu: Programmatic Media Management
Mike Baker, CEO and co-founder, DataXu, discussed how demand side platforms are providing the technology to enable programmatic digital media management.
DataXu: Programmatic Media Management
Mike Baker, CEO and co-founder, DataXu, discussed how demand side platforms are providing the technology to enable programmatic digital media management.
Simulmedia: The Real Time Advertising Future
Jack Smith, chief product officer, Simulmedia, discussed how big data is fueling the latest technologies and demand-side platforms for programmatic buying and digital media management.
Simulmedia: The Real Time Advertising Future
Jack Smith, chief product officer, Simulmedia, discussed how big data is fueling the latest technologies and demand-side platforms for programmatic buying and digital media management.
Tablets: Extending the Print Experience
A panel of industry experts debated the impact of tablets on the publishing and advertising industries.
Tablets: Extending the Print Experience
A panel of industry experts debated the impact of tablets on the publishing and advertising industries.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Collaboration in Product and Marketing Innovation Drives Success for Kraft MiO
Leslie Wood, chief research officer, Nielsen Catalina Solutions, and Coreen McGann, senior director of consumers insights, Kraft Foods, discussed how the two organizations successfully collaborated to measure a new product launch for Kraft.
Collaboration in Product and Marketing Innovation Drives Success for Kraft MiO
Leslie Wood, chief research officer, Nielsen Catalina Solutions, and Coreen McGann, senior director of consumers insights, Kraft Foods, discussed how the two organizations successfully collaborated to measure a new product launch for Kraft.
The Mail Moment: Consumers' Engagement with Their Mail
Greg Whiteman, manager, market research, U.S. Postal Service, discussed how in studying consumers’ engagement with mail, the Postal Service has discovered some insights which can help to explain the value of mail to advertisers.
