In this presentation, Greg Glenday, president of connections at Clear Channel, shared how Clear Channel created integrated partnership opportunities during its 2013 iHeartRadio Music Festival.
David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.
In this presentation, David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.
Lesya Lysyj, chief marketing officer at Heineken USA, discusses how the brand broke away from traditional beer advertising, agency relations, and the industry's media efforts.
Using programmatic marketing, discover the story of an ad's step by step journey to its relevant customer.
Outdoor advertising flexes new-media muscle with Clear Channel’s Independence Day campaign. The campaign started with making media that seemed old — outdoor advertising — new again.
Mercedes combined social media and content co-creation with TV to attract a younger audience in the U.K. for its new A-class model.
ABSOLUT actively engaged across screens to effectively reach Millennials through the use of creative, shareable content.
In this presentation, ABSOLUT actively engaged across screens to effectively reach Millennials through the use of creative, shareable content.
To cut through the clutter of the music industry and capture the interest of creative directors, Kontor Records GmbH sent out vinyl discs, along with an “office turntable” to play them on.
Bravo launched Play Live to allow users to interact with its live TV programming via any mobile or desktop device.
Coca-Cola built a social radio network to connect with teenagers living in Latin America using a mobile app.
Dell launched a campaign that relied on mobile and interactive TV to determine if consumers become more engaged with a brand when they receive ads across multiple screens.
Delta used Microsoft’s Ads-in-Apps strategy (which is part of Windows 8) to find new ways to capture the attention of its audience via their mobile devices.
National Geographic channel created a tablet app to help drum up exposure for its Killing Lincoln factual drama.
Today, “Go Red For Women” is the largest network of women dedicated to ending heart disease, which it accomplishes through storytelling and mobilizing women to take action. As a result of its efforts, more than 1.5 million women have been recruited to help the Go Red movement, and 330 fewer women are dying daily from heart disease.
Expedia launched the first desktop-to-mobile customer retargeting campaign to raise awareness and use of its mobile apps and mobile website for smartphone and tablet.
A successful joint mobile and tactile approach implemented by the United Nations Association of Germany increased awareness about forced/arranged marriages through a padlock campaign called “Free the Forced.”
For the premiere of the third season of Gold Rush on the Discovery Channel, a “Pan for Gold” campaign prompted users to search for gold on their own mobile devices for a chance to win $100,000.
Walgreens combined SMS messaging with print and point-of-sale to engage with consumers.