Media
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Collaboration in Product and Marketing Innovation Drives Success for Kraft MiO
Leslie Wood, chief research officer, Nielsen Catalina Solutions, and Coreen McGann, senior director of consumers insights, Kraft Foods, discussed how the two organizations successfully collaborated to measure a new product launch for Kraft.
The Mail Moment: Consumers' Engagement with Their Mail
Greg Whiteman, manager, market research, U.S. Postal Service, discussed how in studying consumers’ engagement with mail, the Postal Service has discovered some insights which can help to explain the value of mail to advertisers.
The Mail Moment: Consumers' Engagement with Their Mail
Greg Whiteman, manager, market research, U.S. Postal Service, discussed how in studying consumers’ engagement with mail, the Postal Service has discovered some insights which can help to explain the value of mail to advertisers.
Research Report: 2012 Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include: media (use of music in advertising and digital place-based media), procurement, marketing organization, and shopper marketing.
The Power of Second Screen
Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.
The Power of Second Screen
Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.
The Power of Second Screen
Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.
CMOs Seek Solutions
The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.
Context Matters
All media exist alongside and in the context of the others. The sooner a consumer-centric media model prevails over the current and historic media-centric one, the sooner brand marketers can take full advantage of the “anytime, anywhere” reality of today’s media ecosystem.
Digital Place-Based Media Is Everywhere Engaging On-the-Go Consumers
Digital place-based media (DPb) is among the fastest growing media sectors today. For the first half of 2012, DPb media grew by 11.8 percent — more than six times the rate of total measured ad spending.
The New Perspective
Learn about how social, mobile, and digital place-based advertising are converging — and what it means for marketers. Jack in the Box provides an example of successful digital convergence.
Debate: Unbundling vs. Centralizing Multicultural Creative and Media
Bill Duggan, group executive vice president, ANA, led a discussion with Monica Gadsby, chief executive officer, the Americas, Starcom MediaVest Group, and Shelley Yamane, president and chief strategic officer, Muse, on unbundling versus centralizing multicultural creative and media.
The Social Olympics: Social TV Insights and Analytics
Anjali Midha, VP of insights and analytics, and Tom Thai, VP of marketing, Bluefin Labs, shared social TV analytics for the London Olympics and Olympic advertisers.
The Social Olympics: Social TV Insights and Analytics
Anjali Midha, VP of insights and analytics, and Tom Thai, VP of marketing, Bluefin Labs, shared social TV analytics for the London Olympics and Olympic advertisers.
Domtar’s PAPERbecause Case Study: Relaunching a Brand, Crushing Convention
Kathy Wholley, director of advertising and communications at Domtar, Matt Ferguson, managing partner at Eric Mower + Associates, and Paige Goff, vice president, sustainability and business communications at Domtar, discussed how Domtar, a global leader in office paper, transformed a commodity into brand value and created brand demand and differentiation.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
The New York Times 2012 Cross-Platform News Study
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
How Allstate Leverages Big Data
Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.
Understanding How Corporate Trade Can Help Achieve Your Goals
Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.
Understanding How Corporate Trade Can Help Achieve Your Goals
Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.
