Multicultural & Niche Marketing
2013 Canada Social Mom Report
BabyCenter surveyed over 1,250 moms living in Canada to determine the role that social media plays in their lives.
2013 UK Social Mum Report
BabyCenter surveyed over 1,700 mothers living in the U.K. to determine the role that social media plays in their lives.
Insights into Luxury: Ads, Electronic Devices, and Apps Attract Very High-Income Consumers
Older high-income consumers (those with household incomes over $250,000) are more likely to see advertising via traditional platforms, according to The Shullman Research Center.
Insights into Luxury: Small Business Ownership and Luxury
Eighty-six percent of small business owners (i.e., those with household incomes over $250,000) are optimistic about their own personal financial situation and the economic outlook, according to The Shullman Research Center.
Insights into Luxury: Social and Business Networking by Very High-Income Consumers
The Shullman Research Center reports that upscale consumers (those with a household income greater than $250,000) are more likely to use web-based communications when reaching out to family and friends as opposed to be to traditional communication methods.
Insights into Luxury: Very High-Income Consumers Are Still Shopping
Top retailers among affluent consumers (those with a household income greater than $250,000) include Amazon.com, Target, Walmart, and Apple, according to The Shullman Research Center.
The 2013 Social Mom Report
Eighty-four percent of moms utilize social media versus seventy-three percent of the general public, according to BabyCenter, and are heavy users of YouTube, Instagram, Twitter, and Pinterest.
American Moviegoing: The Basics
Moviegoers represent 70% of Americans, indicating that in-cinema advertising is a promising way to reach consumers, according to National CineMedia.
Higher WOM Rates Among Minorities in the U.S.
Minority groups are more likely to have conversations about brands and use technology tools to facilitate those conversations than the general public, according to The Keller Fay Group.
The Engagement Project: Ways for Marketers to Win in the New Normal
In this article Google examines the explosion of opportunities for marketers to drive engagement with consumers in an increasingly digital world.
Top Ways to Connect with Hispanic Consumers
Craig Geller, senior vice president of ad sales at NUVOtv, and Robert Miner, president of Miner & Co. Studio, discussed how to connect with the Modern Latino segment of the Hispanic population.
Top Ways to Connect with Hispanic Consumers
Craig Geller, senior vice president of ad sales at NUVOtv, and Robert Miner, president of Miner & Co. Studio, discussed how to connect with the Modern Latino segment of the Hispanic population.
Top Ways to Connect with Hispanic Consumers
Craig Geller, senior vice president of ad sales at NUVOtv, and Robert Miner, president of Miner & Co. Studio, discussed how to connect with the Modern Latino segment of the Hispanic population.
Luxury and Affluent Markets: What’s Really on Consumers’ Minds in 2013?
This ANA Insight Brief features findings from The Shullman Luxury and Affluence Monthly Pulse survey. The results provide marketers with insights into affluent consumers’ perceptions of their personal financial situations, media and purchasing habits, and their outlook of the U.S. economy in 2013.
Chango Retargeting Barometer: What Marketers and Agencies Really Think of Retargeting
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
American Express Engages Employee Diversity Networks to Drive Growth
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
American Express Engages Employee Diversity Networks to Drive Growth
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
Foreign Language Translation Best Practices for Multicultural Marketers
Matthew Rodano, vice president, client relations at The LanguageWorks, Inc., discussed best practices for marketers when executing content in foreign languages.
Macy’s Approach to Multicultural Marketing
Maria Cristina Rios, director, multicultural marketing and media strategy at Macy’s Marketing, discussed how Macy’s total strategy has been applied to a multicultural marketing campaign focused on Hispanic Heritage Month.
Macy’s Approach to Multicultural Marketing
Maria Cristina Rios, director, multicultural marketing and media strategy at Macy’s Marketing, discussed how Macy’s total strategy has been applied to a multicultural marketing campaign focused on Hispanic Heritage Month.
