Multicultural & Niche Marketing
First << 10111213141516 >> Last (19)
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Ford: Drive One 4 UR School
Tracy Magee, primary brand experiential marketing manager, Ford Motor Company, discussed Ford's Drive One 4 UR School program.
Ford: Drive One 4 UR School
Tracy Magee, primary brand experiential marketing manager, Ford Motor Company, discussed Ford's Drive One 4 UR School program.
Ipsos Mendelsohn Affluent Marketplace Brief: Hispanic Affluents
This report from Ipsos Mendelsohn looks at the interests, technological preferences, and views on the home and family of affluent Hispanics in the United States.
American Millennials: Deciphering the Enigma Generation
Mark Logan, VP/managing director, interactive, and Jeff Fromm, SVP/sales, marketing and innovation, Barkley, discussed the high-level findings and observations of a new study on the millennial generation.
American Millennials: Deciphering the Enigma Generation
Mark Logan, VP/managing director, interactive, and Jeff Fromm, SVP/sales, marketing and innovation, Barkley, discussed the high-level findings and observations of a new study on the millennial generation.
American Millennials: Deciphering the Enigma Generation
Mark Logan, VP/managing director, interactive, and Jeff Fromm, SVP/sales, marketing and innovation, Barkley, discussed the high-level findings and observations of a new study on the millennial generation.
Ragú Social Media Case Study: Mom's the Word on Dinner
Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.
Ragú Social Media Case Study: Mom's the Word on Dinner
Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.
BrightLine Advanced TV Audience Behavior Report: Teen & Tween Branded Entertainment
This report from BrightLine discusses how marketers can more effectively reach teen and tween audiences via interactive TV.
Be in the Moment
Marketing to consumers by their life stage rather than by their age can be a game-changer. Learn how with 10 best practices for life-stage marketing.
Advertising by Mindset: Optimizing Ad Receptivity Based on Activity
Marketers will gain insight into the relationship between mindset and ad receptivity in this recent Yahoo! study.
Ogilvy: Tech Fast Forward
In their recent 'Tech Fast Forward' study, Ogilvy, in partnership with Communispace, reveal new insights for marketers on the role that technology plays in families' lives.
Chase Bank's Multicultural Event Marketing Program
Gabriela Rodriguez-Niebres, Kellogg Graduate School of Management, MBA and former assistant vice president, National Multicultural Segment Manager, JPMorgan Chase, and Gabriela Neves, co-president, Factory 360, described how the focus on acquisitions paired with a strategy to create and execute culturally relevant activations within Hispanic and other multicultural communities have been key to the success of Chase’s Multicultural Event Marketing Program.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
BabyCenter's 21st Century Mom® Insights Series: Hispanic Acculturation Study
In this comprehensive study about Hispanic moms, BabyCenter offers key insights into the influence of acculturation on moms' behaviors and preferences related to shopping, mealtime, and media consumption and what this means for marketers trying to reach this fast growing segment of our population.
BabyCenter’s 21st Century Mom® Insights Series: 2010 Mom® Social Influencer Report
This BabyCenter study reveals the anatomy of five consumer segments among moms using social media, broken down into two categories: the “Influencers” and the “Influenced.” Even though the Influencers make up only 18% of social moms, they wield 78% of the influence and have a profound impact on the Influenced.
