Multicultural & Niche Marketing
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Working Mother Media: Multicultural Women and Moms
Carol Evans, president, Working Mother Media, presented benchmarking results from the Working Mother Best Companies for Multicultural Women survey, as well as results from The Working Mother Report: What Moms Choose—Career vs. Paycheck.
Working Mother Media: Multicultural Women and Moms
Carol Evans, president, Working Mother Media, presented benchmarking results from the Working Mother Best Companies for Multicultural Women survey, as well as results from The Working Mother Report: What Moms Choose—Career vs. Paycheck.
BrightLine Consumer POV: Hispanics
A recent BrightLine research brief provides data on the media consumption behavior of Hispanics as it relates to advanced television advertising.
How Chicken of the Sea Engages Moms Through Gaming and Social Media
Erin Mrozek, consumer marketing manager, Chicken of the Sea, and Davin Myoshi, vice president, GSN Social Games, discussed how Chicken of the Sea worked with GSN.com to reach today’s digital mom through gaming, social media, and online programs.
How Chicken of the Sea Engages Moms Through Gaming and Social Media
Erin Mrozek, consumer marketing manager, Chicken of the Sea, and Davin Myoshi, vice president, GSN Social Games, discussed how Chicken of the Sea worked with GSN.com to reach today’s digital mom through gaming, social media, and online programs.
Post Foods: Bringing to Life a Total Market Multiplatform Program
Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.
Post Foods: Bringing to Life a Total Market Multiplatform Program
Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.
How to Speak to Women So They’ll Listen
Kristi Faulkner, president and co-founder, Womenkind discussed how marketers can successfully engage women by creating brand messaging that speaks to them.
How to Speak to Women So They’ll Listen
Kristi Faulkner, president and co-founder, Womenkind discussed how marketers can successfully engage women by creating brand messaging that speaks to them.
How to Speak to Women So They’ll Listen
Kristi Faulkner, president and co-founder, Womenkind discussed how marketers can successfully engage women by creating brand messaging that speaks to them.
Treasury Wine Estates: Wine and the Hispanic Market
Peter Willmert, director, marketing, Beringer Vineyards, Treasury Wine Estates, and Elizabeth Barrutia, founder and president, BARU Advertising, discussed the Beringer brand's unique marketing strategy which utilized a targeted and culturally inclusive multi-platform campaign in order to reach the growing number of Hispanic wine drinkers.
How Disney Parks Leverages Social Media and Technology to Engage with Moms
Christie Volastro, director, Digital Marketing, Disney Destinations, Tom Aronson, digital marketing director, Disney Destinations, and Leanne Jakubowski, director, Digital Marketing, Disney Destinations discussed how Disney Parks has embraced social tools and technologies in order to broaden and deepen engagement with moms and turn them into their most passionate advocates.
Understanding and Reaching the New Digital American Family
Doug Anderson, senior vice president, Research and Thought Leadership, The Nielsen Company, and Radha Subramanyam, senior vice president, Media Analytics, The Nielsen Company, discussed the New American Family and explored the demographic characteristics, trends, and roles in this new family structure and how this influences media behaviors today and in the future.
Understanding and Reaching the New Digital American Family
Doug Anderson, senior vice president, Research and Thought Leadership, The Nielsen Company, and Radha Subramanyam, senior vice president, Media Analytics, The Nielsen Company, discussed the New American Family and explored the demographic characteristics, trends, and roles in this new family structure and how this influences media behaviors today and in the future.
Latino Link: Building Trust Among Hispanic Consumers Online
Joe Kutchera, director of digital services, Acento, discussed how marketers can overcome the skepticism many Hispanic consumers have for Spanish-language websites.
Latino Link: Building Trust Among Hispanic Consumers Online
Joe Kutchera, director of digital services, Acento, discussed how marketers can overcome the skepticism many Hispanic consumers have for Spanish-language websites.
Multicultural Marketing: Targeting the New General Market
This very general overview of the ANA's extensive resources on multicultural marketing looks at advertising to African-Americans, Hispanic-Americans, Asian-Americans, and GLBT consumers via detailed ANA member case studies from Farmers Insurance, the United States Marine Corps, Hellmann’s, and Charmin. The results from a recent ANA member survey on multicultural marketing and newer media are also included.
ANA Survey Results: In with the New
An ANA survey reveals that companies are spending more on newer media platforms to reach multicultural consumers. The survey found that, since 2007, the newer multicultural media platform showing the greatest increase in usage is social networks, which rose 43 points, from 16 percent to 59 percent.
Singular Focus
Jill Beraud places consumers at the center of PepsiCo’s marketing innovations. Get Beraud's top best practices and find out how the brand uses cause marketing and social media.
Key Findings Report: Multicultural Marketing and Newer Media
This Key Findings Report includes highlights of an ANA survey designed to better understand how newer media platforms are being used to reach multicultural consumers. The survey finds that the majority of respondents are increasing spending on multicultural media overall, and more specifically newer media platforms, to reach multicultural customers—56% of respondents in both cases.
