Multicultural & Niche Marketing

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Google: How to Connect with the Digital Latino at the ZMOT

Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.

Home Depot’s Multicultural Marketing Success Story

Suzy Deering, vice president, integrated media, The Home Depot, discussed the company's plan to continue evolving its longstanding relationship with its Hispanic consumer.

Onsite Insight: American Airlines

Michael Juarez, Diversity Specialist, American Airlines, Inc. at the 2011 Multicultural Marketing & Diversity Conference

Onsite Insight: Edward J. Olmos

Edward J. Olmos at the 2011 Multicultural Marketing & Diversity Conference

Onsite Insight: Farmer's Insurance

Luisa Acosta-Franco, Vice President, Multicultural Marketing, Farmers Insurance Group, Inc. at the 2011 Multicultural Marketing & Diversity Conference

Onsite Insight: Google

Mark López, Head, U.S. Hispanic Audience and Pan Regional U.S. Sales, Google Inc. at the 2011 Multicultural Marketing & Diversity Conference

Onsite Insight: MillerCoors LLC

Alpesh Patel, Vice President, Multicultural Marketing, MillerCoors LLC at the 2011 Multicultural Marketing & Diversity Conference.

Onsite Insight: NBA

Saskia Sorrosa, Senior Director, Marketing, NBA at the 2011 Multicultural Marketing & Diversity Conference.

Onsite Insight: Target

David Salazar, Guest Insights Manager, Target Corporation at the 2011 Multicultural Marketing & Diversity Conference.

Onsite Insight: Toyota

David Chung, National Manager of Targeted Marketing, Toyota Motor Sales, USA at the 2011 Multicultural Marketing & Diversity Conference

PepsiCo: Marketing to the New Mainstream

Simon Lowden, chief marketing officer, Pepsi Bottling Company, PepsiCo, Inc., and Javier Farfan, senior director, cultural branding, PepsiCo, Inc., discussed how Pepsi is moving from multicultural marketing to cultural branding to target the new mainstream consumer.

The Sound of Success: A Session with Emilio Estefan Presented by AHAA (Association of Hispanic Advertising Agencies)

The AHAA (Association of Hispanic Advertising Agencies) interviewed Emilio Estefan about his experiences as a successful music producer and songwriter.

The New Family Equation

Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal, unveiled findings from their latest study on moms.

Why Cross-Cultural Is the Wrong Approach to Multicultural

Fay Ferguson, Co-CEO, and McGhee Williams Osse, Co-CEO, Burrell Communications, discussed a recent study conducted to develop a true portrait of everyday African-American consumers.

Why Cross-Cultural Is the Wrong Approach to Multicultural

Fay Ferguson, Co-CEO, and McGhee Williams Osse, Co-CEO, Burrell Communications, discussed a recent study conducted to develop a true portrait of everyday African-American consumers.

Why Cross-Cultural Is the Wrong Approach to Multicultural

Fay Ferguson, Co-CEO, and McGhee Williams Osse, Co-CEO, Burrell Communications, discussed a recent study conducted to develop a true portrait of everyday African-American consumers.

Marketing to the New Majority: Strategies for a Diverse World

David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.

Marketing to the New Majority: Strategies for a Diverse World

David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.

Marketing to the New Majority: Strategies for a Diverse World

David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.

Consumer-Centric Cross-Media Content Planning

This presentation breaks down the results of a pilot program launched by the Coalition for Innovative Media Measurement (CIMM) and the Media Behavior Institute (MBI), which looked at how life context data could improve cross-platform measurement.

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