Multicultural & Niche Marketing

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American Millennials: Deciphering the Enigma Generation

Mark Logan, VP/managing director, interactive, and Jeff Fromm, SVP/sales, marketing and innovation, Barkley, discussed the high-level findings and observations of a new study on the millennial generation.

American Millennials: Deciphering the Enigma Generation

Mark Logan, VP/managing director, interactive, and Jeff Fromm, SVP/sales, marketing and innovation, Barkley, discussed the high-level findings and observations of a new study on the millennial generation.

American Millennials: Deciphering the Enigma Generation

Mark Logan, VP/managing director, interactive, and Jeff Fromm, SVP/sales, marketing and innovation, Barkley, discussed the high-level findings and observations of a new study on the millennial generation.

Ragú Social Media Case Study: Mom's the Word on Dinner

Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.

Ragú Social Media Case Study: Mom's the Word on Dinner

Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.

BrightLine Advanced TV Audience Behavior Report: Teen & Tween Branded Entertainment

This report from BrightLine discusses how marketers can more effectively reach teen and tween audiences via interactive TV.

Be in the Moment

Marketing to consumers by their life stage rather than by their age can be a game-changer. Learn how with 10 best practices for life-stage marketing.

Advertising by Mindset: Optimizing Ad Receptivity Based on Activity

Marketers will gain insight into the relationship between mindset and ad receptivity in this recent Yahoo! study.

Ogilvy: Tech Fast Forward

In their recent 'Tech Fast Forward' study, Ogilvy, in partnership with Communispace, reveal new insights for marketers on the role that technology plays in families' lives.

Chase Bank's Multicultural Event Marketing Program

Gabriela Rodriguez-Niebres, Kellogg Graduate School of Management, MBA and former assistant vice president, National Multicultural Segment Manager, JPMorgan Chase, and Gabriela Neves, co-president, Factory 360, described how the focus on acquisitions paired with a strategy to create and execute culturally relevant activations within Hispanic and other multicultural communities have been key to the success of Chase’s Multicultural Event Marketing Program.

AVEENO and Recyclebank: Sustainable Marketing That Works

Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.

AVEENO and Recyclebank: Sustainable Marketing That Works

Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.

AVEENO and Recyclebank: Sustainable Marketing That Works

Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.

BabyCenter's 21st Century Mom® Insights Series: Hispanic Acculturation Study

In this comprehensive study about Hispanic moms, BabyCenter offers key insights into the influence of acculturation on moms' behaviors and preferences related to shopping, mealtime, and media consumption and what this means for marketers trying to reach this fast growing segment of our population.

BabyCenter’s 21st Century Mom® Insights Series: 2010 Mom® Social Influencer Report

This BabyCenter study reveals the anatomy of five consumer segments among moms using social media, broken down into two categories: the “Influencers” and the “Influenced.” Even though the Influencers make up only 18% of social moms, they wield 78% of the influence and have a profound impact on the Influenced.

Lexus: One Communication Strategy with Multiple Target Consumers

Steve Jett, National Marketing Communications Manager, Lexus Division, Toyota Motor Sales, and Aaron Walton, Co-founder, Walton | Issacson, shared their unique strategy and campaign implementation to target their top luxury brand to Hispanic, African-American and LGBT market segments.

Dude-ology: How to Reach Today's Multidimensional Men

Michael Greco, EVP, Strategic Insights, AETN discussed the evolution of male roles in the household and workplace, their relationship with health and technology, as well as their evolving gender roles.

Arm Yourself for the Ones You Love

How do you get busy moms to get a flu shot for herself when almost everything she does is for others? This was an important question for Walgreens. The answer: help moms see that getting a flu shot is less about doing something for herself as it is a way to protect loved ones.

Before You Text, Give It a Ponder

Reflecting commitment to "Life's Good", LG decided to become the first cell-phone manufacturer to develop a program attacking the growing problem of teen mobile-phone bullying. With its iconic 'Ponder Beard', the brand's campaign exploded virally, impacting teens' attitudes about mean texting, LG's brand equity and purchase consideration.

Break the Cycle

The U by Kotex* campaign set out to change the awkwardness that girls face about their bodies and periods. We broke through to teenage girls with honesty and humor sparking a healthier conversation with them on our social channels — a category first.

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