Multicultural & Niche Marketing
Understanding Hispanic Branded Entertainment
To reach Hispanic consumers via branded entertainment, marketers should be sure to take advantage of the influence Hispanic culture is having on English-language TV programming, according to this white paper from iTVX.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
The Art of the Deal: How to Blend Couponing, Customer Relationships, and Loyalty
According to this white paper from Aimia, the intersection of customer loyalty and couponing has become a hot topic for retailers and marketers alike.
The Media Survey of the United States' Business Elite
This presentation from Ipsos Mendelsohn offers a detailed breakdown of the media behaviors of the affluent U.S. demographic, known as the business elite.
The Social Network: Can Social Media Build Loyalty?
To become part of an effective marketing strategy, social media marketing must first become part of an effective customer loyalty strategy, according to this white paper from Aimia.
Through the Looking Glass: Building Relationships with Retail Showroomers
According to this white paper from Aimia, the practice of retail “showrooming,” in which consumers use traditional brick-and-mortar retail stores to evaluate products in person, then use their mobile devices to find the product at a lower price online, has become a common practice among Millennials and a hot topic for the industry.
L’Oreal: The Truth About Beauty
Erica Bowen, vice president, marketing, L’Oreal, Laura Simpson, senior vice president, global director, McCann Truth Central, and Patricia Shibata, vice president, multicultural, McCann New York, shared insights from McCann’s recent global study “The Truth About Beauty,” as well as discussed what really matters to beauty consumers today and tomorrow — with emphasis on the Hispanic, African American and Asian segments.
Connecting with the LGBT Community
Scott Creighton, global vice president of marketing excellence, Johnson & Johnson, Kenneth Harley, integrated marketing communications associate manager — multicultural, Allstate Insurance Company, and Christopher Warmanen, SVP, creative director, Leo Burnett, shared insights on how to build meaningful connections with the lesbian, gay, bisexual, and transgender (LGBT) community.
Connecting with the LGBT Community
Scott Creighton, global vice president of marketing excellence, Johnson & Johnson, Kenneth Harley, integrated marketing communications associate manager — multicultural, Allstate Insurance Company, and Christopher Warmanen, SVP, creative director, Leo Burnett, shared insights on how to build meaningful connections with the lesbian, gay, bisexual, and transgender (LGBT) community.
Healthcare and Multicultural Consumers
Meghan Medlock, director, ANA, and Nick Primola, vice president, ANA, led a discussion with conference attendees on the ways that the healthcare marketing industry can evolve to meet the needs of multicultural communities to benefit both the consumer and the healthcare industry as a whole.
How AT&T Employs a 360-Degree Approach to Its Multicultural Marketing
Marketing leaders from AT&T shared how it uses a 360-degree approach to its multicultural marketing programs by employing traditional media, digital, social, and music. Examples of its culturally-relevant, celebrity-driven campaigns were also shared.
Onsite Insight: Essence Communications' Michelle Ebanks on the Digital Consumer and the Publishing Industry
Michelle Ebanks, president of Essence Communications, discusses how the digital consumer has changed the magazine publishing industry, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: People en Españo's Monique Manso on Social Media's Impact on Editorial
Monique Manso, publisher of People en Español, discusses how social media turned the publication’s editorial model on its head, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: Allstate Insurance Company's Ad Targets LGBT by Featuring Tammie Brown
Kenneth Harley, integrated marketing communications associate manager, multicultural, at Allstate Insurance Co., discusses the company’s LGBT targeted ad featuring Tammie Brown, a RuPaul's Drag Race alum, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: The Hunter-Miller Group's Pepper Miller on Connecting With African American LGBT
Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, explains why more work is needed to better connect with the African American LGBT demographic, at the 2012 ANA Multicultural Marketing & Diversity Conference.
The Hispanic 50-Plus Demo
Lorraine Cortes-Vasquez, EVP for multicultural markets and engagement, AARP, discussed primary research findings which suggest significant opportunities available to multicultural marketers in the 50-plus Hispanic market.
Black Still Matters in Marketing: Why Increasing Your Cultural IQ is Critical to Your Company and Your Brand
Pepper Miller, president, The Hunter-Miller Group, author, Black (Still) Matters in Marketing, provided insights to marketers on how they should be approaching black audiences both professionally and personally.
Black Still Matters in Marketing: Why Increasing Your Cultural IQ is Critical to Your Company and Your Brand
Pepper Miller, president, The Hunter-Miller Group, author, Black (Still) Matters in Marketing, provided insights to marketers on how they should be approaching black audiences both professionally and personally.
