Multicultural & Niche Marketing

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Missouri Lottery Wins with Millennials

In this presentation, May Scheve Reardon, executive director at the Missouri Lottery, discussed how the organization has tried to attract more Millennial customers.

Top Trends and Ways to Reach Millennials

In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, presented six rules for engaging with Millennials.

Got Purpose? Understand How to Profit with Purpose with Multicultural Audiences

Crystal Harrell, external relations manager at Procter & Gamble, and Teneshia Jackson Warner, CEO of Egami Consulting Group, discussed how Procter & Gamble is leveraging purpose-driven marketing to reach multicultural audiences.

Got Purpose? Understand How to Profit with Purpose with Multicultural Audiences

In this presentation, Crystal Harrell, external relations manager at Procter & Gamble, and Teneshia Jackson Warner, CEO of Egami Consulting Group, discussed how Procter & Gamble is leveraging purpose-driven marketing to reach multicultural audiences.

McDonald’s Integrated Marketing Process

Tania Haigh, marketing manager at McDonald’s Corporation, provided a brief inside look at the brand’s approach to integrated marketing and discussed the company’s efforts to reach women and moms.

2013 Canada Social Mom Report

BabyCenter surveyed over 1,250 moms living in Canada to determine the role that social media plays in their lives.

2013 UK Social Mum Report

BabyCenter surveyed over 1,700 mothers living in the U.K. to determine the role that social media plays in their lives.

Insights into Luxury: Ads, Electronic Devices, and Apps Attract Very High-Income Consumers

Older high-income consumers (those with household incomes over $250,000) are more likely to see advertising via traditional platforms, according to The Shullman Research Center.

Insights into Luxury: Small Business Ownership and Luxury

Eighty-six percent of small business owners (i.e., those with household incomes over $250,000) are optimistic about their own personal financial situation and the economic outlook, according to The Shullman Research Center.

Insights into Luxury: Social and Business Networking by Very High-Income Consumers

The Shullman Research Center reports that upscale consumers (those with a household income greater than $250,000) are more likely to use web-based communications when reaching out to family and friends as opposed to be to traditional communication methods.

Insights into Luxury: Very High-Income Consumers Are Still Shopping

Top retailers among affluent consumers (those with a household income greater than $250,000) include Amazon.com, Target, Walmart, and Apple, according to The Shullman Research Center.

What You Need to Know About the Hispanic Grocery Shopper

Marianne Quinlan-Sacksteder, director of AMG Strategic Advisors at Acosta Sales & Marketing, and Liz Sanderson, vice president of strategy and insights at Univision Communications Inc., discussed key takeaways from their joint study of the shopping attitudes and purchase behaviors of Hispanic shoppers, including how they budget and spend, their cultural influences, susceptibility to marketing, use of technology, and attitudes towards food.

What You Need to Know About the Hispanic Grocery Shopper

In this presentation, Marianne Quinlan-Sacksteder, director of AMG Strategic Advisors at Acosta Sales & Marketing, and Liz Sanderson, vice president of strategy and insights at Univision Communications Inc., discussed key takeaways from their joint study of the shopping attitudes and purchase behaviors of Hispanic shoppers, including how they budget and spend, their cultural influences, susceptibility to marketing, use of technology, and attitudes towards food.

The 2013 Social Mom Report

Eighty-four percent of moms utilize social media versus seventy-three percent of the general public, according to BabyCenter, and are heavy users of YouTube, Instagram, Twitter, and Pinterest.

American Moviegoing: The Basics

Moviegoers represent 70% of Americans, indicating that in-cinema advertising is a promising way to reach consumers, according to National CineMedia.

Higher WOM Rates Among Minorities in the U.S.

Minority groups are more likely to have conversations about brands and use technology tools to facilitate those conversations than the general public, according to The Keller Fay Group.

Walking the Talk

Johnson & Johnson marketer Michael Sneed champions deep and wide connections. He’s become a bold industry champion, leading the cause, and rallying colleagues to embrace diversity.

The Engagement Project: Ways for Marketers to Win in the New Normal

In this article Google examines the explosion of opportunities for marketers to drive engagement with consumers in an increasingly digital world.

Top Ways to Connect with Hispanic Consumers

Craig Geller, senior vice president of ad sales at NUVOtv, and Robert Miner, president of Miner & Co. Studio, discussed how to connect with the Modern Latino segment of the Hispanic population.

Top Ways to Connect with Hispanic Consumers

Craig Geller, senior vice president of ad sales at NUVOtv, and Robert Miner, president of Miner & Co. Studio, discussed how to connect with the Modern Latino segment of the Hispanic population.

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