Multicultural & Niche Marketing
PowerPresentation: 2012 Multicultural Marketing and Newer Media Survey
This collection of data charts represents findings from the ANA's 2012 Multicultural Marketing and Newer Media survey. The survey was created to better understand how companies are reaching their multicultural customer segments via newer media platforms (e.g., social media, mobile campaigns).
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
Ortho Home Defense: Marketing to Hispanics
Caro D'Antuono, Account Director, Grupo Gallegos, and Clary Leffel, Marketing Director, Ortho — The Scotts Company, discussed Ortho’s award-winning campaign for for the Ortho Home Defense Max brand.
Ortho Home Defense: Marketing to Hispanics
Caro D'Antuono, Account Director, Grupo Gallegos, and Clary Leffel, Marketing Director, Ortho — The Scotts Company, discussed Ortho’s award-winning campaign for for the Ortho Home Defense Max brand.
Marketing to Moms: Social, Mobile, and Modern
The image of the traditional American mother has evolved into one of the modern mom, and reaching her is a new imperative for marketers. Read about changing family dynamics, mom demographics, and how to market to moms online and with mobile in this ANA Insight Brief. Case studies from ANA members the United States Navy and Kraft demonstrate how microsites, blogging, and social media are especially effective tools for targeting moms.
What Women Want: A+E Networks ‘FemiNation’ Research Report
Mike Greco, EVP of Advertising Sales Research and Strategic Insights, A+E Networks, discussed FemiNation, a study that explores the evolution of female roles in the household and workplace, the importance of personal time, as well as the role health, beauty, spirituality, community, and technology play in women’s lives.
What Women Want: A+E Networks ‘FemiNation’ Research Report
Mike Greco, EVP of Advertising Sales Research and Strategic Insights, A+E Networks, discussed FemiNation, a study that explores the evolution of female roles in the household and workplace, the importance of personal time, as well as the role health, beauty, spirituality, community, and technology play in women’s lives.
What Women Want: A+E Networks ‘FemiNation’ Research Report
Mike Greco, EVP of Advertising Sales Research and Strategic Insights, A+E Networks, discussed FemiNation, a study that explores the evolution of female roles in the household and workplace, the importance of personal time, as well as the role health, beauty, spirituality, community, and technology play in women’s lives.
Asian Marketing Best Practices
Nita Song, president, COO, IW Group, discussed the nuances of the Asian market, how to acquire the Asian customer, and the best way to keep them.
Asian Marketing Best Practices
Nita Song, president, COO, IW Group, discussed the nuances of the Asian market, how to acquire the Asian customer, and the best way to keep them.
Brave New Moms
New research explores how technology is impacting family time. The study shows how brands can help moms make the most of the time they spend with their families.
Go Here Now
Discover seven hot spots to meet moms, who represent a $2.4 trillion market in the United States. These locations include social networks, mobile devices, and direct sales parties.
Winning Over Mom
Connecting to core values can mean big business. Find out how BabyCenter, Whirlpool, Procter & Gamble, and other brands are engaging with moms.
Brave New Moms: Navigating Technology's Impact on Family Time
Angela Reynar, senior director of Category Insights, Yahoo!, and Jenny Vandehey, global associate director, Social Listening, Starcom MediaVest Group, discussed a new study aimed at understanding the impact of technology on moms and the new family dynamic.
Brave New Moms: Navigating Technology's Impact on Family Time
Angela Reynar, senior director of Category Insights, Yahoo!, and Jenny Vandehey, global associate director, Social Listening, Starcom MediaVest Group, discussed a new study aimed at understanding the impact of technology on moms and the new family dynamic.
Brave New Moms: Navigating Technology's Impact on Family Time
Angela Reynar, senior director of Category Insights, Yahoo!, and Jenny Vandehey, global associate director, Social Listening, Starcom MediaVest Group, discussed a new study aimed at understanding the impact of technology on moms and the new family dynamic.
OAAA Case Study: Wranglers
Wranglers used out-of-home co-op advertising to reach Hispanic consumers, despite a declining budget.
The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community
Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.
The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community
Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.
