Multicultural & Niche Marketing

First  << 567891011 >>  Last (26)

Killerspin Revolutionizes Table Tennis through Innovation

Robert Blackwell, CEO of Killerspin, discussed how Killerspin revolutionized the table tennis industry, and drove business results through innovative products, content, and strategic partnerships.

Killerspin Revolutionizes Table Tennis through Innovation

Robert Blackwell, CEO of Killerspin, discussed how Killerspin revolutionized the table tennis industry, and drove business results through innovative products, content, and strategic partnerships.

Discover How Gap Is Back in Style with Millennials

Seth Farbman, global chief marketing officer at Gap Inc., discussed how Gap is back in style with Millennials, its target customers.

Discover How Gap is Back in Style with Millennials

In this presentation, Seth Farbman, global chief marketing officer at Gap Inc., discussed how Gap is back in style with Millennials, its target customers.

3 Questions on Media for Stevie Benjamin, Director of Media, at MillerCoors

Stevie Benjamin, director of media at MillerCoors, discussed exciting new media platforms, multicultural marketing, and the changing role of media at MillerCoors.

Taking Multicultural Mainstream at MillerCoors

Rudy Rodriguez, senior director, multicultural at MillerCoors, defined and discussed the total market approach to marketing.

The Total Marketing Myth: Efficiency or Effectiveness

Stephen Palacios, executive vice president, director Hispanic practice at Cheskin Added Value, discussed the total market as an evolving concept reflecting the shift in ethnic demographics and psychographics in the U.S. consumer market.

Bazaarvoice: How Social Influences Millennials’ Shopping Decisions

This infographic from Bazaarvoice provides insights to marketers about the level of influence that user-generated content has on the purchase decisions of Millennials.

eSSENTIAL Accessibility: How Airlines, Hotels, and Cruise Line Operators Are Catering to People With Disabilities

This article from eSSENTIAL Accessibility examines the unique business opportunity of accessible and inclusive tourism and provides examples of current accessible travel offerings from leading travel and hospitality brands.

Bazaarvoice: The Conversation Index Volume 4

This report from Bazaarvoice draws from first-person, real-time input from consumers on how they interact with products, services, and brands, in order to provide insights to marketers which will aid in improved sales, brand loyalty, and better products.

BrightLine: Reaching the Elusive Young Adult Male

In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.

Ingenium: Bringing to Life the Hispanic Millennial

This report from Ingenium examines the unique segment of Hispanic dominant and bicultural Millennials in an effort to provide marketers with a culturally relevant understanding to aid their future marketing initiatives.

Decision Analyst Inc.: Positioning White Paper

This white paper from Decision Analyst Inc. highlights how marketers can utilize research methods to achieve optimal brand positioning.

Know Your Audience

Direct marketers are tapping the power of multicultural consumers. But in creating multicultural direct mail, marketers are always faced with the question: In which language do we print our pieces?

Marketing to Asian-Americans

Asian-Americans are one of the most prosperous and fastest-growing groups in the U.S. Here’s how — and why — more marketers should consider using mail to reach them.

The Color of Change

As multicultural consumers continue to reshape the marketing landscape, how can brands harness the power of direct mail to reach them? A panel of marketers discusses the multicultural market.

Millennials, Media, and Technology

Scott Hess, SVP of human intelligence, Spark Communications, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom.

Millennials, Media, and Technology

Scott Hess, SVP of human intelligence, Spark Communications, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom.

Community Marketing, Inc.: Sixth Annual LGBT Community Survey

Tom Roth, founder and president of Community Marketing, Inc., shared findings from Community Marketing Inc.’s (CMI) Sixth Annual LGBT Community Survey, best practices, and a case study.

Community Marketing, Inc.: Sixth Annual LGBT Community Survey

Tom Roth, founder and president of Community Marketing, Inc., shared findings from Community Marketing Inc.’s (CMI) Sixth Annual LGBT Community Survey, best practices, and a case study.

First  << 567891011 >>  Last (26)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help