Production Management

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New Developments in the Payment of Non-Union Crew in Commercials and Other Employment-Related Issues

Alex Blum, chief strategy and innovation officer at APR Management, shared his views on the implications of newly passed labor laws regarding overtime and what he saw as the solution.

TV/Digital Post-Production & Ad Distribution: 2014 Industry Outlook

In this presentation, John Lipuma, CEO of PostAds Group, discussed many of the newly formed advertising entities and how they could affect the marketing landscape in 2014 and beyond.

USPS Shares Best Practices to Drive Direct Mail ROI

Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

USPS Shares Best Practices to Drive Direct Mail ROI

In this webinar video, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

USPS Shares Best Practices to Drive Direct Mail ROI

In this webinar presentation, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

Millennials and Their Music

In this presentation, Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.

Wells Fargo: Need for Fast-Turn Production Service Led to the Creation of Studio Express

Esther Saidman, head of Wells Fargo Studio Express, discussed how the studio was conceived, designed, and built, and how it fit within the broader set of internal design resources at Wells Fargo.

Wells Fargo: Need for Fast-Turn Production Service Led to the Creation of Studio Express

In this presentation, Esther Saidman, head of Wells Fargo Studio Express, discussed how the studio was conceived, designed, and built, and how it fit within the broader set of internal design resources at Wells Fargo.

Getting the Most Out of Television Production in Illinois

Kraft Foods, The Landgraf Consulting Group, and East Commercial Services discussed the financial benefits and hurdles when it comes to state rebates and commercial production.

Getting the Most Out of Television Production in Illinois

In this presentation, Kraft Foods, The Landgraf Consulting Group, and East Commercial Services discussed the financial benefits and hurdles when it comes to state rebates and commercial production.

Content Quality Checklist

A checklist template to ensure that you are consistently publishing high quality content.

Madison & Wall: Agencies: You Gotta Keep ’Em Separated

Agency holding companies that offer unbundled services to their clients will be better prepared for the future, as more and more marketers continue to purchase services from their agencies on an a la carte basis.

State of the In-House Agency Industry: From Order Takers to Business Partners

Marta Stiglin, principal at Stiglin Consulting and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.

State of the In-House Agency Industry: From Order Takers to Business Partners

Marta Stiglin, principal at Stiglin Consulting and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.

Hyatt Video Crowdsourcing Case Study

Neil Perry, president of poptent, and Stacy L. Snyder, director, brand experience at Hyatt Master Brand and Hyatt Regency, discussed how marketers can use crowdsourcing to reduce production costs and time to market.

Hyatt Video Crowdsourcing Case Study

Neil Perry, president of poptent, and Stacy L. Snyder, director, brand experience at Hyatt Master Brand and Hyatt Regency, discussed how marketers can use crowdsourcing to reduce production costs and time to market.

What Advertisers Need to Know About Ad-ID

Harold Geller, chief growth officer at Ad-ID LLC, discussed Ad-ID, a standard for coding advertisements, which was mandated by the ANA-4A’s Joint Policy Committee (JPC) during this year’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiations.

What Advertisers Need to Know About Ad-ID

Harold Geller, chief growth officer at Ad-ID LLC, discussed Ad-ID, a standard for coding advertisements, which was mandated by the ANA-4A’s Joint Policy Committee (JPC) during this year’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiations.

4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary

This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.

Mattel’s Journey Beyond Decoupling

Meritxell Guitart, president of Hogarth Americas, Barry Jones, CEO of Hogarth Worldwide, and Crystal Ryu, associate manager of global procurement at Mattel, Inc., discussed Mattel’s journey beyond decoupling, along with some examples of how the brand was able to reach customized solutions to various business problems.

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