Production Management
AICE Recommended Practices: Digital Production
Burke Moody, executive director, AICE, and Jeff Drury, chairman, AICE Technical Committee, discussed results of a survey on digital production and presented AICE’s recommended practices for digital production.
Campbell Soup Company: Ways to Save on Storing Your Creative Assets
Geoff Bado, senior manager, Advertising Production, Campbell Soup, described how the brand saved thousands of dollars by purging, consolidating, and taking inventory of its creative assets.
Procter & Gamble Company: Production Insurance Program
Renato Ibarra, advertising production manager, Procter & Gamble Company, discussed the brand’s Production Insurance Program, which covers TV and print production.
Procter & Gamble Company: Production Insurance Program
Renato Ibarra, advertising production manager, Procter & Gamble Company, discussed the brand’s Production Insurance Program, which covers TV and print production.
Data Panel: Who Owns What and Where Does Privacy Fit In?
A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.
Data Panel: Who Owns What and Where Does Privacy Fit In?
A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.
How Managing Big Data Can Equal Big Profits
Scott Howe, CEO and president, Acxiom Corporation, discussed how companies are managing “big data” and using it to increase profits.
How Managing Big Data Can Equal Big Profits
Scott Howe, CEO and president, Acxiom Corporation, discussed how companies are managing “big data” and using it to increase profits.
Brands on the Red Carpet: Re-evaluating the Marketing Role of Celebrities
This article from the Council of PR Firms explores how many brands are looking beyond traditional celebrities to find brand influencers.
Charles Schwab: Content Marketing as a New Way to Win Consumers and Influence Their Decisions
Helen Loh, vice president of digital and content marketing at Charles Schwab, discussed the importance of content marketing and shared key insights on team organization, key capabilities needed and what content is most engaging and most shared.
B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand
Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.
B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand
Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.
CORD Worldwide: What Does Your Brand Sound Like?
Blake Spiers, senior music planner/buyer, CORD Worldwide, Marco Vitali, head of music, CORD Worldwide, and Kim Rosenblum, executive vice president creative and marketing, TV Land, discussed sonic branding and provided examples of different areas where music and sound can build brand equity or drive consumer behavior.
CORD Worldwide: What Does Your Brand Sound Like?
Blake Spiers, senior music planner/buyer, CORD Worldwide, Marco Vitali, head of music, CORD Worldwide, and Kim Rosenblum, executive vice president creative and marketing, TV Land, discussed sonic branding and provided examples of different areas where music and sound can build brand equity or drive consumer behavior.
Diageo: Centralizing TV Traffic for Efficiencies and Cost Savings
Peter Kuhn, managing director, Tag Worldwide, Sandie Colon, senior director marketing finance, Post Ads Group, and Rubina Malbari, director, demand media procurement, Diageo, discussed how Diageo, Tag, and Post Ads Group worked together to identify efficiencies and cost savings in TV centralization.
Diageo: Centralizing TV Traffic for Efficiencies and Cost Savings
Peter Kuhn, managing director, Tag Worldwide, Sandie Colon, senior director marketing finance, Post Ads Group, and Rubina Malbari, director, demand media procurement, Diageo, discussed how Diageo, Tag, and Post Ads Group worked together to identify efficiencies and cost savings in TV centralization.
The Life of a Commercial
According to this white paper from the Advanced Media Workflow Association (AMWA), as media companies migrate from the old videotape-based systems to digital files, the opportunity exists to improve workflows and processes, which can result in improved efficiency and lower costs.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
Out-of-Home Print Production Specifications
This OAAA guide outlines the requirements for out-of-home artwork production.
