Production Management
Celebrity Talent Endorsement Trends
Jon Gieselman, SVP, Marketing & Direct Sales, DIRECTV, Inc., and Ryan Schinman, founder and CEO, Platinum Rye Entertainment, discussed the latest celebrity endorsement trends.
Intel's Open Source Agency Model
Kate Short, marketing strategic sourcing manager, Intel Corporation, and Peter Kuhn, managing director, Tag: USA, discussed the production decoupling model Intel implemented through working with Tag.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO & Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
Actors Acting Out: SAG/AFTRA Developments
Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.
The Dos and Don'ts of Managing Talent Agreements
Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.
The Dos and Don'ts of Managing Talent Agreements
Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.
Eastman Kodak Company: New Film, More Choices
Melanie Jones, broadcast commercial account manager, Eastman Kodak Company, and Aaron Saffa, broadcast commercial account manager, Eastman Kodak Company, discussed the importance of understanding the true costs and benefits associated with both film and digital capture for broadcast commercial production in today's marketplace.
Eastman Kodak Company: New Film, More Choices
Melanie Jones, broadcast commercial account manager, Eastman Kodak Company, and Aaron Saffa, broadcast commercial account manager, Eastman Kodak Company, discussed the importance of understanding the true costs and benefits associated with both film and digital capture for broadcast commercial production in today's marketplace.
Optimize Your Ad Spending: Choosing the Right Director for Your Project
Ron Hacohen, brand executive producer, Advertising Production Resources, discussed how to maximize return on ad production spending and provided best practices for getting the most value out of your ad production dollars.
Optimize Your Ad Spending: Choosing the Right Director for Your Project
Ron Hacohen, brand executive producer, Advertising Production Resources, discussed how to maximize return on ad production spending and provided best practices for getting the most value out of your ad production dollars.
Production Decoupling: An Emerging Industry Trend
This compilation of production decoupling resources includes case studies from ANA member companies Mattel and Hewlett-Packard, information on the growth of production decoupling in the U.K., and the benefits and challenges of working with a production agency.
Bob Liodice: The TV & Everything Video Revolution
Bob Liodice, president and CEO of the ANA, discusses the endorsement of the Ad-ID digital advertising asset coding system as the industry standard for implementing file-based workflows across the entire marketing supply chain.
Stereo 3D Post-Conversion
Matt Bristowe, Senior Producer, Prime Focus, and Richard Baker, Senior Stereographer, Prime Focus, discussed how marketers can begin to work 3D technologies into their advertising.
Stereo 3D Post-Conversion
Matt Bristowe, Senior Producer, Prime Focus, and Richard Baker, Senior Stereographer, Prime Focus, discussed how marketers can begin to work 3D technologies into their advertising.
The Commercial Diversity Initiative
Dorothy Thompson, Founder/Executive Director, STREETLIGHTS, and Muffie Taggett, Manager, Creative Content Production, General Mills, discussed how marketers can encourage their agencies and production crews to hire more minorities.
The Commercial Diversity Initiative
Dorothy Thompson, Founder/Executive Director, STREETLIGHTS, and Muffie Taggett, Manager, Creative Content Production, General Mills, discussed how marketers can encourage their agencies and production crews to hire more minorities.
The Benefits of Closed Captioning Commercials
The ANA Production Management Committee recommends that all television commercials be closed captioned. Find out more.
Managing Commercial TV Production in the Digital Age
In this ANA Insight Brief, industry expert William T. Begina, CEO, Triad Consulting Corporation, discusses the ins and outs of commercial TV production management, including best practices for commercial TV production, a look at what’s next for the industry, and a case study featuring a consumer goods company.
A 360° Look at the Best Practices for Choosing and Getting the Most from a Director
Jonathan Shipman, head of broadcast production North America, McCann Ericson, Skip D’Amico, brand executive producer, APR, and Brett Froomer, director, @RadicalMedia, discussed the best ways for marketers to work with directors on commercials.
