Production Management
If You Open the Black Box of Commercial Post-Production You Will Find Time Savings, Cost Savings, and More
John Lipuma, co-founder and CEO, PostAds Group, and Chris Furse, director, advertising, Burger King Corporation, discussed Burger King's initiatives to move towards production management consolidation.
Commercial Advertising Loudness Mitigation Act
Jim Starzynski, principal engineer and audio architect at NBC Universal, discussed an industry-wide effort to gain acceptance of a comprehensive plan created to mitigate the problem of commercial loudness.
Adstream Is Making the World a Smaller Place
Michael Palmer, Andy Hopkinson, and Andy Jones from Adstream shared how their company has built a global digital network for managing and delivering advertising and shared case studies from high-profile brands.
SAG/AFTRA Developments
Douglas Wood, senior partner, Reed Smith LLP and JPC chief negotiator, Gregory J. Hessinger, partner, Reed Smith LLP, Allan Linderman, president, The Linderman Media Group, and Howard B. Homonoff, entertainment, media, and communications advisory, PricewaterhouseCoopers, discussed the new GRP-E model of compensation.
Maximizing Production Spend
Industry experts from the ANA Production Management Committee discussed tips, best practices, and new ideas to help marketers get the most from their production spending in both traditional and newer media.
Selling the Famous and Not-So-Famous
William Jelinek with Estee Lauder Companies, Inc., Norman Simon with Kramer Levin Naftalis & Frankel LLP, and Po Yi with American Express Travel Related Services Company, Inc. discussed celebrity privacy and publicity and presented hypothetical cases studies related to these matters.
Microsoft's Digital Production Guidelines-Improve Quality for Less Money
Bruno Gralpois and Marybeth Turk from Microsoft, along with Jillian Gibbs and Cherie Martin Irwin from APR, outlined principles and processes of Microsoft's Digital Production Guidelines, which focus on improving quality for less money.
The Playing Field for Sports Marketing
Christopher Traeger, senior vice president, marketing programs manager, Bank of America, Joseph Pierce, associate general counsel, global marketing and sponsorships, Bank of America, and Jim Dudukovich, marketing counsel, Coca-Cola North America, shared ten tips for brokering sports marketing agreements, as well as the top five issues facing sports marketing today.
Cost Savings through Marketing Automation
Representatives from Creative Print Technologies and Colgate-Palmolive discussed how automation technology can reduce both costs and time-to-market for print production.
Maximizing ROI for Digital Images
Jody Sutter, managing director, OnRequest Images, discussed three trends in brand imagery and suggested best practices for marketers managing digital images.
Commercial Service Fee and Celebrity Multiservice Contracts
Doug Wood, a partner at Reed Smith, detailed issues that advertisers should look for in celebrity contracts and outlined the new commercial service fee.
Centralized Production: The Future, a Diageo Case Study
Peter Isaia, director of procurement at Diageo, and Peter Kuhn, managing director of Tag U.S.A., discussed how they use smart centralization and delivery and presented examples of how this tactic is successful.
Centralized Production: The Future, a Diageo Case Study
Peter Isaia, director of procurement at Diageo, and Peter Kuhn, managing director of Tag U.S.A., discussed how they use smart centralization and delivery and presented examples of how this tactic is successful.
Trends in Centralized TV Production: From Versioning to Complete Production Management
Peter Kuhn, managing director, Tag USA, and Kate Sturgess, group head of broadcast, Tag USA, discussed the trends surrounding centralized (also known as decoupled) TV production.
Production in the Digital Era
Leading production consultants discussed the challenges of and best practices for TV and video production in the digital era, including digital vs. film, integrated campaigns, the role of agencies, and agency producers.
Collective Bargaining at a Crossroads
Douglas J. Wood with Reed Smith, LLP discussed the new three-year SAG/AFTRA contract and touched on topics including the economic benefits of the negotiations, pension and health benefits, and ways to avoid lawyers in a recession.
Ask the ANA: Production Guidelines for TV
This article provides advertisers with a checklist to help assess the overall production process.
Shooting With HD File-Based Cameras: What Are the Application and Implications?
Nick Carmen, Post Production Specialist, Radiant Images spoke about the implications of shooting commercials with HD file-based cameras.
Living with SAG/AFTRA: What Lies Ahead?
ANA legal counsel Douglas J. Wood of Reed Smith LLP and James Dudukovich of The Coca-Cola Company gave an update on negotiations with SAG/AFTRA over a new collective bargaining agreement covering television and radio commercials.
Doing More with Less: Recession Marketing
Representatives from Ogilvy & Mather shared five ways that marketers can achieve greater cost efficiency during an economic recession.
