Production Management
Getting to Great Commercial Production
Deb Giampoli, Director of Global Strategic Agency Relations at Kraft, discussed a top ten list for getting great commercial production.
Bottom Line: Lost Profits in the Marketing Supply Chain
Brian Harvey, CMO of Axis Global Logistics, discusses why marketers should reexamine the marketing supply chain to reduce costs.
Best Practices: Entertainment, Celebrity Procurement, and Music Licensing
Keith Gelman and Doug Shabelman, Burns Entertainment & Sports Marketing, shared best practices for researching, negotiating, and contracting celebrity talent to help add efficiency, leverage, and value to your entertainment marketing expenditure. Betsey Tomasulo, Brand Manager at Vaseline Skin Care, shared a case study of a campaign handled by Burns.
Mattel's Perspective on Production Decoupling
The Mattel Worldwide Creative & Marketing Communications Group was set-up in 2005 as an in-house resource. Lisa McKnight, VP, Creative & Marketing Communications, shared her perspective on the agency models used by Mattel, as well as the scope-of-work scenarios that best lend themselves to production decoupling.
Decoupling: The WFA Perspective
In April 2008 the World Federation of Advertisers and the Incorporated Society of British Advertisers ran a survey on the uses and approaches to production decoupling.
Production Decoupling: An Emerging Industry Trend
Representatives from the Incorporated Society of British Advertisers and World Federation of Advertisers, along with two client-side marketers and an advertising consultant, share their experiences with production decoupling and discuss implications for the U.S.
P&G Productions: A History of Programming/Marketing Innovation
This presentation examines the following: What is P&G Productions?, P&G Productions evolution and value, and Power of engaging/ connecting with the consumer through innovation.
Production Decoupling — An Emerging Industry Trend
Amgen's Global Sourcing Director, Hiten Patel, and Bill Duggan, EVP at the ANA, led a discussion exploring the fundamentals of decoupling.
Production Decoupling — An Emerging Industry Trend
Panelists provided insights into the process and pitfalls of decoupling—the use of which has been increasing over time.
Centralized Production — The Future?
During this presentation, Peter Kuhn, Managing Drector, Tag U.S.A provides listeners with an overview of advertising's value, while focusing on activities that fall within production.
Advertising Production Managers/Consultants — In the Brave New World of Automation, Outsourcing, and Media Fragmentation
In this presentation Mark Huffman of Procter & Gamble discussed the future of advertising production manager/consultants in new areas beyond TV.
Medco Health Solutions: Implementing Enterprise Marketing Management
In this case study, Medco Health Solutions, Inc. shares how they successfully implemented enterprise marketing management (EMM).
"Firm Bid" Versus "Cost-Plus Bid" Panel Discussion
In this panel discussion, three production experts talk about the pros and cons of using a firm-bid bidding process versus a cost-plus process.
High Definition 101
In this presentation,Nguyen shares the most effective technologies, including High Definition Television (HDTV) for complete end-to-end workflow efficiency.
LaserPacific: Post Production Solutions
This presentation explores various post-production solutions including the use of HD formats and digital projection.
Photographer Usage Fees
This panel discussion reviews best practices and negotiation tips for setting photographers' usage fees.
