During this presentation, Peter Kuhn, Managing Drector, Tag U.S.A provides listeners with an overview of advertising's value, while focusing on activities that fall within production.
Advertising Production Managers/Consultants — In the Brave New World of Automation, Outsourcing, and Media Fragmentation
In this presentation Mark Huffman of Procter & Gamble discussed the future of advertising production manager/consultants in new areas beyond TV.
In this case study, Medco Health Solutions, Inc. shares how they successfully implemented enterprise marketing management (EMM).
In this panel discussion, three production experts talk about the pros and cons of using a firm-bid bidding process versus a cost-plus process.
In this presentation,Nguyen shares the most effective technologies, including High Definition Television (HDTV) for complete end-to-end workflow efficiency.
This presentation explores various post-production solutions including the use of HD formats and digital projection.
This panel discussion reviews best practices and negotiation tips for setting photographers' usage fees.