Research
SAS: A Marketer’s Guide to Analytics
In this white paper SAS provides an introduction on applying analytics to marketing in order to significantly improve results.
SAS: Six Tips for Turning Big Data into Huge Insights
In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.
SAS: Mining Big Data to Find New Markets
This paper highlights key learnings provided in a webinar from SAS, McKinsey & Company, and the Harvard Business Review about how big data can produce insights that drive business growth.
4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.
Big Data’s Biggest Role: Aligning the CMO & CIO
In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.
GfK MRI: Tablet Owners’ Gaming Habits
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research on the growing popularity of gaming on tablets.
GfK MRI: Video Viewing on Tablets
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.
Luxury and Affluent Markets: What’s Really on Consumers’ Minds in 2013?
This ANA Insight Brief features findings from The Shullman Luxury and Affluence Monthly Pulse survey. The results provide marketers with insights into affluent consumers’ perceptions of their personal financial situations, media and purchasing habits, and their outlook of the U.S. economy in 2013.
Millennial Media: Mobile Insights for Consumer Goods Brands
In this report Millennial Media and comScore provide insights to consumer goods marketers to aid them in developing more effective mobile advertising strategies.
Decision Analyst Inc.: New Products Sales Forecasting
In this article Decision Analyst examines the primary methods used in the forecasting of year-one sales.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Brand-Specific Commercial Ratings: Benefits and Solution Providers
This ANA white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.
SAS: Five Ways to Drive More Profitable Marketing
In this piece SAS provides key insights from a panel of industry leaders at the SAS Global Forum Executive Conference on harnessing customer analytics to deliver better strategic value and business results.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Grow Revenue With Big Data: Unite Sales and Marketing With Big Data to Fuel Revenue Growth
This piece from Lattice discusses how organizations are using big data to grow their revenue and increase their sales effectiveness.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
