Research
TV’s Currency Conversion
In this white paper, Forrester argues that using set-top box data to measure TV ratings can increase TV’s efficiency and accountability as a marketing medium.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
McCann: The Truth About Privacy
McCann Worldgroup offers insights on how businesses can cultivate responsible sharing through a greater understanding of consumer concerns about their online privacy and the use of their personal data.
Born this Way: The U.S. Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
Google: B2B Trends in Mobile and Online Video
Google and Forbes Insights partnered on this late 2010 research report which identifies key trends in the business-to-business space for mobile and online video.
Yahoo!: The Impact of Social Features
Yahoo! offers findings from their measurement of the brand impact of a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars.
Google: Word of Mouth and the Internet
Google shared findings from a December 2010 study examining the influence of the Internet on consumer conversations about brands.
Born this Way: The UK Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers in the UK to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
Michael Finn of BrightLine: A Perspective on ITV
Rick Howe, the ITV doctor, interviewed Michael Finn, president of BrightLine, about where television advertising has been and where it’s going now that interactive TV is a viable and appealing option for advertisers.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, insights and research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Sponsorship Marketing Measurement: No Longer a Myth
Containing data from ANA members, TD Bank and AB-InBev, this Insight Brief looks at how marketers can be more accountable when it comes to sponsorship measurement and ROI. ANA survey results are also shared in this helpful compilation of resources.
The Psychology of Sharing
Brian Brett, consumer insights managing director, The New York Times, discussed a recent study that reveals new insights into consumer sharing behavior.
The Psychology of Sharing
Brian Brett, consumer insights managing director, The New York Times, discussed a recent study that reveals new insights into consumer sharing behavior.
Which Companies Are the Most Social?
Sherri Maxson, director of interactive, U.S. Cellular Corporation, and Mike Jones, vice president of technology, Dachis Group, explained how companies are using the Social Business Index (SBI) to measure how "social" they are in "real time" compared to the competition.
Which Companies Are the Most Social?
Sherri Maxson, director of interactive, U.S. Cellular Corporation, and Mike Jones, vice president of technology, Dachis Group, explained how companies are using the Social Business Index (SBI) to measure how “social” they are in “real time” compared to the competition.
MasterCard Worldwide Uses Insights to Create Programs that Connect with Young Consumers
Laura Simpson, global IQ director, McCann New York, and Cheryl Guerin, senior vice president/group head, U.S. marketing, MasterCard Worldwide, presented results from a McCann study which sought to determine what motivates young people around the world, and the resulting strategies being developed at MasterCard based on their findings.
Walmart Forges a Deeper Connection with Moms by Championing the ‘Everyday’
Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s ‘The Mom Complex’ as they sought a means to provide moms with a way to save money through better utility.
BabyCenter’s 21st Century Mom® Insights Series: 2011 Shopping Rituals of the American Mom
BabyCenter’s report on how moms in the U.S. shop today looks at how many moms reconsider their needs and brand choices after starting a family and how they are using digital tools to make shopping easier.
