Research
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Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
American Licorice: Facebook Advertising Case Study
Michael Kelly, consumer communications manager, American Licorice, and Madalyn Friedman, marketing insights manager, American Licorice, presented a case study on their recent Facebook advertising campaign.
Yahoo! & Westin: Custom Content Solutions
Lauren Weinberg, vice president of strategic insights and research, Yahoo!, and Andrew Snyder, executive director of content solutions sales, Yahoo!, discussed how Yahoo! partners with agencies and other external partners on research projects.
Yahoo! & Westin: Custom Content Solutions
Lauren Weinberg, vice president of strategic insights and research, Yahoo!, and Andrew Snyder, executive director of content solutions sales, Yahoo!, discussed how Yahoo! partners with agencies and other external partners on research projects.
A Methodology for a Better Return on Your Marketing Investment: Digital Marketing Technologies
This white paper from Kodak looks at how marketers can integrate digital technologies into their marketing campaigns in order to help improve their ROI.
Contributing to a Greater Good
Learn four key steps to becoming a purpose-driven marketing organization and turning consumer research into an engagement tool and a force for good. This gives consumers a positive reason to share their attitudes and beliefs with a brand.
The Hidden Drivers of Consumer Brand Loyalty
Chris Malone, chief advisory officer, Relational Capital Group, discussed how marketers can leverage a universal human behavior to increase brand loyalty.
The Psychology of Sharing
Brian Brett, consumer insights managing director, The New York Times, discussed a recent study that reveals new insights into consumer sharing behavior.
Millennials Less Concerned with Privacy when Sharing Location
According to eMarketer, consumers under the age of 35 are more willing to share their location in exchange for value than other consumers.
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
Intel: Leadership in Integrated Marketing
Richard Peeler, director of marketing strategy at Intel, spoke to key ways to have a successful marketing program. He presented a case study detailing Intel's campaign efforts for Intel's 2nd Gen Core Processors.
Advertising Effectiveness: Understanding the Value of Social Media Impressions
Nielsen provides insights to marketers on building a Facebook fan base to increase the effectiveness of paid media through social advocacy, as well as how the social context influences the value of earned and paid impressions.
Mainstream Green: Moving Sustainability from Niche to Normal
This study from OgilvyEarth discusses the importance of closing the Green Gap in order to make a business case for the green movement.
The Winds of Change: Market Research
Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.
The Winds of Change: Market Research
Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.
The Winds of Change: Market Research
Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.
The Hershey Company: Pause to Support a Cause
Ed Martin, director, Marketing Excellence and Corporate Social Responsibility Insights at The Hershey Company, discussed the evolution of the Pause to Support a Cause program and how this innovative method of compensating research participants helps decrease research costs, shorten fielding times, heighten response rates, and encourage more active year-round participation in market feedback, engagement, and listening programs.
The Hershey Company: Pause to Support a Cause
Ed Martin, director, marketing excellence and corporate social responsibility insights at The Hershey Company, discussed the evolution of the Pause to Support a Cause program and how this innovative method of compensating research participants helps decrease research costs, shorten fielding times, heighten response rates, and encourage more active year-round participation in market feedback, engagement, and listening programs.
10 Things Agencies Want Clients to Change
Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.
