Research

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A.T. Kearney's 2011 Assessment of Excellence in Procurement

Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.

The Future of TV and Video Advertising

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.

The Future of TV and Video Advertising

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.

Trending Upward

New ANA research reveals that marketers are developing and executing more effective integrated marketing plans.Even though IMC programs are more effective today than in years past and provide greater value to an organization, the survey found that several challenges remain.

Kantar Media TGI: Consumer Product Usage Report

This report from Kantar Media TGI provides product usage data from 62 countries and over 700,000 respondents.

McCann: The Truth About Youth

McCann Worldgroup provides intriguing results from a recent study which sought to determine the motivations of youth around the world.

The Future of TV and Video Advertising

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.

GfK MRI: Lights, Camera, Action

GfK MRI provides insights from their Survey of the American Consumer about the movie viewing habits of American adults over the past five years.

U.S. Auto Industry: 2011 in Review

According to Kantar Media, 2011 was a dynamic year for the U.S. automotive industry thanks to an increase in demand for new vehicles. This resulted in a market-wide sales increase for the second consecutive year.

Avidan Strategies: Client/Agency Relationships Survey

Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.

Avidan Strategies: Client/Agency Relationships Survey

Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.

DPAA: Standard Advertising Units

The DPAA (Digital Place-based Advertising Association) provides standard advertising unit guidelines which are recommended for acceptance by all digital place-based networks.

Radio: Don’t You Forget About Me

This ANA Insight Brief contains case studies from ANA members, Walgreens and Toyota, as well as information on integrating radio with direct mail and the growth of online radio.

The Future of TV and Video Advertising

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.

The Future of TV and Video Advertising

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.

Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM

Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.

Arbitron’s Single Source, Three-Screen Measurement Approach for CIMM

Carol Edwards, senior vice president, sales and marketing, cross platform services, Arbitron Inc., discussed how Arbitron’s PPM (Portable People Meter) Panel can be used to measure in-home and out-of-home television when combined with computer and mobile meters to profile usage across screens for the same person.

Best Practices in Cross-Platform Advertising Effectiveness Measurement

Michele Madansky, PhD, media and market research consulting, presented challenges and opportunities from a CIMM whitepaper which evaluated the strengths and weaknesses of current cross-platform ad effectiveness measurement.

Best Practices in Cross-Platform Advertising Effectiveness Measurement

Michele Madansky, PhD, media and market research consulting, presented challenges and opportunities from a CIMM whitepaper which evaluated the strengths and weaknesses of current cross-platform ad effectiveness measurement.

Calling All Rocket Scientists: The Best Way to Predict the Future Is to Invent It!

Alan Wurtzel, president, research, NBC Universal, provided the closing keynote address at the Cross-Platform Video Measurement Summit.

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