Research
Consumer Financial Protection Bureau Simplifies Credit Card Agreements with Consumer Insights
Neil Parker, chief strategy officer, Co Collective, and Mark Egerman, policy analyst, Consumer Financial Protection Bureau (CFPB), discussed how consumer insights led to the simplified credit card agreement unveiled by the government in late 2011.
Consumer Financial Protection Bureau Simplifies Credit Card Agreements with Consumer Insights
Neil Parker, chief strategy officer, Co Collective, and Mark Egerman, policy analyst, Consumer Financial Protection Bureau (CFPB), discussed how consumer insights led to the simplified credit card agreement unveiled by the government in late 2011.
How Customer Insights Can Turn into Social Commerce
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media Group, discussed how customer insights can turn into social commerce for brands, as well as highlighted the five biggest trends in social commerce right now.
Measuring the Impact of Social Media
Craig Stacey, director of research, NYU Stern Center for Measurable Marketing, and, founding partner, Marketing Productivity Group, discussed how in-store purchase reinforces word of mouth and contributes to even greater sales.
Measuring the Impact of Social Media
Craig Stacey, director of research at the Center for Measurable Marketing at New York University, discussed how in-store purchase reinforces word of mouth and contributes to even greater sales.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, and Chris Malone, director of research at The Relational Capital Group, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
Treat Your Customers Like You Know Them: Relevant Personalization in a Cross-Media 2.0 World
Larry Zusman, worldwide marketing manager, XMPie, Xerox Corporation, discussed the benefits of personalized, customized communications, and how marketers can leverage customer information to achieve dramatic returns on their marketing investments.
Treat Your Customers Like You Know Them: Relevant Personalization in a Cross-Media 2.0 World
Larry Zusman, worldwide marketing manager, XMPie, Xerox Corporation, discussed the benefits of personalized, customized communications, and how marketers can leverage customer information to achieve dramatic returns on their marketing investments.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
Networked Insights: How the Social Web Drives Product Development
Networked Insights highlights how the use of their Stage-Gate product innovation process can be useful to brands when coupled with social media analysis for new product development.
Google: Searching for Primetime Engagement
Google analyzes the strong correlation between TV viewership and online search activity as a vehicle for understanding the dynamics of primetime engagement.
Google: The Role of Video in the Smartphone Purchase Process
In this research report, Google, in partnership with Compete, provides insights to marketers on the effectiveness of video as a research tool throughout the consumer journey.
The Walgreens Approach to Agency Evaluations
Christine Kubisztal, director, media services, Walgreen Company, discussed how the implementation of agency scorecards and media performance monitoring has contributed to the success of Walgreen’s marketing.
The Walgreens Approach to Agency Evaluations
Christine Kubisztal, director, media services, Walgreen Company, discussed how the implementation of agency scorecards and media performance monitoring has contributed to the success of Walgreen’s marketing.
Networked Insights: Adapting to the Demand Economy with Real-Time Consumer Data
Networked Insights provides details on how to improve marketing campaigns by leveraging real-time data gathered from social media conversations.
Media Optimization Guide: Make Every Ad Perform Like a Super Bowl Ad
This guide from Networked Insights provides details on how marketers can achieve real-time insight into audience preferences, habits and behaviors to aid in better placement of media and promotions, resulting in both optimal reach and cost savings.
A.T. Kearney's 2011 Assessment of Excellence in Procurement
Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.
A.T. Kearney's 2011 Assessment of Excellence in Procurement
Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.
