Research
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Bazaarvoice: The Conversation Index Volume 5
This report from Bazaarvoice provides analysis of the intersection of social data, traditional media, and business performance, with a heavy focus on Twitter.
The Total Marketing Myth: Efficiency or Effectiveness
Stephen Palacios, executive vice president, director Hispanic practice at Cheskin Added Value, discussed the total market as an evolving concept reflecting the shift in ethnic demographics and psychographics in the U.S. consumer market.
Mobile Search Moments: Understanding How Mobile Drives Conversions
In this report Google and Nielsen provide insights to marketers about mobile search as a driver of multi-channel conversions and behavior at a given moment.
Ingenium: Bringing to Life the Hispanic Millennial
This report from Ingenium examines the unique segment of Hispanic dominant and bicultural Millennials in an effort to provide marketers with a culturally relevant understanding to aid their future marketing initiatives.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
BrightLine Audience Snapshot: Affluent Consumers
In this research brief BrightLine outlines the potential for reaching affluent consumers via In-Television™ advertising.
Decision Analyst Inc.: Advertising Effectiveness White Paper
This white paper from Decision Analyst Inc. offers guidelines to marketers who are working to achieve advertising effectiveness while faced with infinite media buying choices.
Decision Analyst Inc.: Positioning White Paper
This white paper from Decision Analyst Inc. highlights how marketers can utilize research methods to achieve optimal brand positioning.
Enhancing Avon Fragrance Concept Testing: Integrating Rational Purchase Interest and Emotional Purchase Drive
Denise Feitosa, manager global fragrances, insights and market intelligence at Avon Products, Inc., and David Forbes, president and CEO of Forbes Consulting Group, discussed how the Forbes Consulting Group helped Avon test fragrance concepts in a new and exciting way by measuring emotional responses.
Enhancing Avon Fragrance Concept Testing: Integrating Rational Purchase Interest and Emotional Purchase Drive
Denise Feitosa, manager global fragrances, insights and market intelligence at Avon Products, Inc., and David Forbes, president and CEO of Forbes Consulting Group, discussed how the Forbes Consulting Group helped Avon test fragrance concepts in a new and exciting way by measuring emotional responses.
Moving 3MS Priorities Forward: A Status Report
George Ivie, president and CEO of Media Rating Council, Inc. (MRC) discussed the status of the cross-platform measurement initiative Making Measurement Make Sense (3MS), which was launched in 2011 by the ANA, the Interactive Advertising Bureau (IAB), and the 4A’s in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
Moving 3MS Priorities Forward: A Status Report
George Ivie, president and CEO of Media Rating Council, Inc. (MRC) discussed the status of the cross-platform measurement initiative Making Measurement Make Sense (3MS), which was launched in 2011 by the ANA, the Interactive Advertising Bureau (IAB), and the 4A’s in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
Considering the "Whole Brain" to Design Effective Cross-Channel Marketing Programs
Jean McLaren, CMO at MARC USA, discussed how the latest findings in neuro-marketing were used to design integrated programs for Macy’s, Rite Aid, and Cooper Tires.
Considering the "Whole Brain" to Design Effective Cross-Channel Marketing Programs
Jean McLaren, CMO at MARC USA, discussed how the latest findings in neuro-marketing were used to design integrated programs for Macy’s, Rite Aid, and Cooper Tires.
Considering the "Whole Brain" to Design Effective Cross-Channel Marketing Programs
Jean McLaren, CMO at MARC USA, discussed how the latest findings in neuro-marketing were used to design integrated programs for Macy’s, Rite Aid, and Cooper Tires.
ANA Commercial Ratings Summit Follow-Up
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
