Research
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Four Ways to Educate Your Consumers and Stand Out
This checklist provides four tips for educating consumers to build brand awareness.
ARF Event Engagement Study
This presentation discusses the 2006 ARF and ANA member sponsorship engagement study.
Engagement, Why All the Hype, Why All the Confusion?
In this panel discussion different perspectives on the sometimes vague notion of engagement were offered. Panelists address the advertising, research, media planning and brand strategy point of view. Additionally, approaches to applying the concept to practical marketing measurement challenges are also covered.
Video: A New Tool in Segmentation Analysis and Presentation
This presentation explores the uses of video to "sell" segmentation analyses within an organization; to bring segments to life; to improve research with observational clues.
Ask the ANA: How to Make the Most of Secondary Research
This article provides insight on how to best leverage secondary research.
Sponsorship, Event & Experiential Marketing: Measuring the Value
This panel discussion reviews which metrics should be used to measure sponsorship and event marketing effectiveness.
Guardian Life Insurance: Bringing Ethnography Into Your Organization
This case study explores Guardian Life Insurance's use of ethnography to understand "World Class Customer Service" through the perspective of the group insurance broker.
Link Copy Testing Technique: Millward Brown
This presentation reviews Link Copy Testing, which allows advertisers to gauge emotional reactions to creative.
Ask the ANA: Secondary Research Tools and Managing TV Talent Payments
This article provides answers to member questions on secondary research tools and managing TV talent payments
Return on Engagement
On-going member discussion and related materials on the "MI-4" initiative which explores evolution from exposure to engagement.
Eurisko Media Monitor (EMM) Technology
This presentation reviews how portable people measurement technology can be focused on radio advertising.
The Future of Television Advertising
Marketer, agency, and media leaders provided their insights on top issues affecting the future of television advertising.
Circulation Matters: ABC Update
This presentation provides an update for accountability in print media from the Audit Bureau of Circulations.
The Eurisko Approach to Quasi-Passive Measurement of Print in a Multi-Media Environment
This presentation reviews new electronic measurement technologies which gather print audience information.
A Chat with Scott Case, Co-Founder of Priceline.com
In this presentation, Scott Case shares his insights on the intersection of technology and culture and how advertisers can capitalize on customization.
Project Apollo Initiative
ANA members' review of Project Apollo's capabilities and its ability to enable a better understanding of consumer exposure and the link to their shopping/purchase behavior.
ZMET: Zaltman Metaphor Elicitation Technique
This presentation explores the underlying motivations that influence a person's decision to buy a product.
Uncovering Consumer Insights
ANA members share their insights about the best practices and challenges associated with gaining insight to make an emotional connection with consumers.
21st Century Marketing
This article reviews the impact of customer engagement, organization, and production management on driving marketing efforts.
ANA FAQ's: What are the Most Pressing Issues on Marketers' Minds? - February 2006
This article provides answers to member questions on broadcast buying guidelines and copy test venues.
