Research
Chango: View-Through Attribution Exposed
In this white paper Chango examines the key arguments for and against the use of view-through attribution as a significant marketing metric.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Seven Shades of Mobile: The Hidden Motivations of Mobile Users
Alec Macki, vice president, BehaviorLens research at InsightsNow, and Vicki Draper, senior manager, consumer analytics and research at AOL, shared counterintuitive findings from an InsightsNow mobile research study, along with tips from America Online (AOL) on how marketers should think about mobile.
Seven Shades of Mobile: The Hidden Motivations of Mobile Users
Alec Macki, vice president, BehaviorLens research at InsightsNow, and Vicki Draper, senior manager, consumer analytics and research at AOL, shared counterintuitive findings from an InsightsNow mobile research study, along with tips from America Online (AOL) on how marketers should think about mobile.
GfK MRI: Top Interactive Magazine Ads on Tablets
In the 12th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on tablet magazine ads which generated the most reader interaction.
Nielsen: State of the Asian American Consumer
This Q3 2012 report from Nielsen provides insights to marketers on the growth opportunity available to businesses via the Asian American consumer base.
Arbitron: Radio’s ROI in Marketing Mix Models
In this white paper Arbitron shares results of a two year study done in collaboration with radio industry leaders to determine best practices for improving radio data for marketing mix models.
GfK MRI: Most-Read Magazine Ads on Tablets
In the 11th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on the most-read magazine ads on tablets.
An Exploration of Online Advertising Effectiveness
This analysis from Insight Express aims to explore how campaign effectiveness has changed over the past few years, how those results vary by industry, and how frequency plays a role in advertising effectiveness.
Multi-Channel Marketing Campaign Performance Analysis
According to this report from InsightExpress, as more advertisers buy media across multiple channels for integrated marketing campaigns, the need for holistic measurement becomes greater.
Converting Cinema CPMs to TV
This presentation from National CineMedia looks at how cinema impressions can be converted to TV impressions using Nielsen’s Brand Effect methodology.
The Impact of Combining TV Advertising with National CineMedia’s FirstLook
Combining in-cinema advertising with TV advertising can help to yield higher recall and likeability metrics, according to this presentation from National CineMedia.
Google: The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior
This Q2 2012 research brief is based on a study which was conducted by Google, in partnership with Ipsos and Sterling Brands, in order to better understand the new multi-screen world of today’s consumer.
How Sexy Little Numbers Can Grow Your Business
Dimitri Maex, managing director, OgilvyOne New York, and author of Sexy Little Numbers, discussed how to turn data into actionable strategies that drive real growth and revenues.
How Sexy Little Numbers Can Grow Your Business
Dimitri Maex, managing director, OgilvyOne New York, and author of Sexy Little Numbers, discussed how to turn data into actionable strategies that drive real growth and revenues.
How Sexy Little Numbers Can Grow Your Business
Dimitri Maex, managing director, OgilvyOne New York, and author of Sexy Little Numbers, discussed how to turn data into actionable strategies that drive real growth and revenues.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
8 Ways Creatives Can ‘Friend’ Social Data
John Bell, managing director, Social@Ogilvy, and Eva Press, strategist, creative solutions, Facebook, shared eight ways which creatives can utilize the data available to them in the social space to engage and drive action.
