Research
Effie Report 2012: Drivers of Marketing Effectiveness
Ann Green, senior partner, client solutions, and Phillip Herr, SVP, corporate intelligence, Millward Brown, discussed Millward Brown’s study of 2012 Effie Award finalists and winners.
Making Magic, Using Logic: Substantiating the Value of Branded Entertainment in the Marketing Mix
Abigail Marks, director, strategy and operations, at OgilvyEntertainment, provided an overview on OgilvyEntertainment’s Branded Entertainment Assessment Model™ and discussed how they are applying the model to measure value for marketers across the industry.
Making Magic, Using Logic: Substantiating the Value of Branded Entertainment in the Marketing Mix
Abigail Marks, director, strategy and operations, at OgilvyEntertainment, provided an overview on OgilvyEntertainment’s Branded Entertainment Assessment Model™ and discussed how they are applying the model to measure value for marketers across the industry.
Western Union: Making Smarter Business Decisions Through Research and Measurement
Laston Charriez, senior vice president, marketing, Western Union, and Dr. Mark Friedrich, executive vice president, research, Navigate Research, discussed a recent Western Union partnership with UEFA Europa League, as well as best practices and ways to use research and measurement to make smarter business decisions.
Western Union: Making Smarter Business Decisions Through Research and Measurement
Laston Charriez, senior vice president, marketing, Western Union, and Dr. Mark Friedrich, executive vice president, research, Navigate Research, discussed a recent Western Union partnership with UEFA Europa League, as well as best practices and ways to use research and measurement to make smarter business decisions.
Social Listening: Overcoming Challenges and Getting to Value
Jason Widup, market research director, CMG global research & insights, Microsoft, discussed the benefits of social listening and Microsoft’s Social Intelligence Platform, which measures social media marketing impact.
Social Listening: Overcoming Challenges and Getting to Value
Jason Widup, market research director, CMG global research & insights, Microsoft, discussed the benefits of social listening and Microsoft’s Social Intelligence Platform, which measures social media marketing impact.
Marketing to Moms: Social, Mobile, and Modern
The image of the traditional American mother has evolved into one of the modern mom, and reaching her is a new imperative for marketers. Read about changing family dynamics, mom demographics, and how to market to moms online and with mobile in this ANA Insight Brief. Case studies from ANA members the United States Navy and Kraft demonstrate how microsites, blogging, and social media are especially effective tools for targeting moms.
Brave New Moms
New research explores how technology is impacting family time. The study shows how brands can help moms make the most of the time they spend with their families.
Brave New Moms: Navigating Technology's Impact on Family Time
Angela Reynar, senior director of Category Insights, Yahoo!, and Jenny Vandehey, global associate director, Social Listening, Starcom MediaVest Group, discussed a new study aimed at understanding the impact of technology on moms and the new family dynamic.
Brave New Moms: Navigating Technology's Impact on Family Time
Angela Reynar, senior director of Category Insights, Yahoo!, and Jenny Vandehey, global associate director, Social Listening, Starcom MediaVest Group, discussed a new study aimed at understanding the impact of technology on moms and the new family dynamic.
Brave New Moms: Navigating Technology's Impact on Family Time
Angela Reynar, senior director of Category Insights, Yahoo!, and Jenny Vandehey, global associate director, Social Listening, Starcom MediaVest Group, discussed a new study aimed at understanding the impact of technology on moms and the new family dynamic.
Enterprise Data Management Platform: A Marketer’s Guide
In this white paper [x+1] discusses how their Enterprise Data Management Platform (DMP) can help marketers leverage data to deliver more relevant content to consumers and improve ROI.
TVB: Network TV Scatter vs. Spot TV Cost Comparison
Research from the TVB (Television Bureau of Advertising) provides analysis of SQAD national and local market cost estimate data.
Lessons from the Road: Intel Applying Neuroscience-Based Research
David Ginsberg, director, insights and market research, Intel Corporation, discussed how Intel has been deploying various approaches to understanding unconscious-based consumer insights for the past two years.
Lessons from the Road: Intel Applying Neuroscience-Based Research
David Ginsberg, director, insights and market research, Intel Corporation, discussed how Intel has been deploying various approaches to understanding unconscious-based consumer insights for the past two years.
Lessons from the Road: Intel Applying Neuroscience-Based Research
David Ginsberg, director, insights and market research, Intel Corporation, discussed how Intel has been deploying various approaches to understanding unconscious-based consumer insights for the past two years.
Single-Source, Three-Screen Measurement Pilot
The Coalition for Innovative Media Measurement (CIMM) and Arbitron partnered on a pilot program in late 2011 to determine the feasibility of building a single-source, three-screen (TV, PC, and mobile) measurement panel.
Neuroscience: Best Practices and Industry Trends
Dr. Carl Marci, co-founder, chief executive officer and chief science officer at Innerscope Research, gave an overview of the neuromarketing research field from scientific origins to the latest industry trends.
Neuroscience: Best Practices and Industry Trends
Dr. Carl Marci, co-founder, chief executive officer and chief science officer at Innerscope Research, gave an overview of the neuromarketing research field from scientific origins to the latest industry trends.
