Research
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Secrets of Activating Your Consumer Segmentation
Scott Turner, SVP of Agency/Advertiser Sales, GfK MRI, Dr. Lauren Tucker, director of Consumer Forensics, The Martin Agency, and Dr. Eamon Boyle, director of Advanced Model and Research Design, The Martin Agency, discussed how activating a consumer segmentation study can pay big dividends and presented a case study on BFGoodrich’s use of customer segmentation.
Secrets of Activating Your Consumer Segmentation
Scott Turner, SVP of Agency/Advertiser Sales, GfK MRI, Dr. Lauren Tucker, director of Consumer Forensics, The Martin Agency, and Dr. Eamon Boyle, director of Advanced Model and Research Design, The Martin Agency, discussed how activating a consumer segmentation study can pay big dividends and presented a case study on BFGoodrich’s use of customer segmentation.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Time Warner: Leveraging Diversity as a Key to Business Growth
Lisa Garcia Quiroz, senior vice president, corporate responsibility and chief diversity officer, Time Warner Inc., discussed the company's plans to make diversity a strategic business imperative and capture growth in multicultural markets.
Meredith: Quantifying the Impact of Magazine Investment on Brand Sales
In 2010, Meredith partnered with The Nielsen Company to quantify the incremental sales impact of magazine advertising on consumer brands.
Mobile Market Research
Joy Liuzzo, vice president, InsightExpress, shared lessons InsightExpress has learned from conducting over 200 mobile studies since 2007.
Mobile Market Research
Joy Liuzzo, vice president, InsightExpress, shared lessons InsightExpress has learned from conducting over 200 mobile studies since 2007.
The New Family Equation
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal, unveiled findings from their latest study on moms.
Understanding Marketing Sourcing Maturity
Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.
Understanding Marketing Sourcing Maturity
Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.
Understanding Marketing Sourcing Maturity
Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.
Consumer-Centric Cross-Media Content Planning
This presentation breaks down the results of a pilot program launched by the Center for Innovative Media Measurement (CIMM) and the Media Behavior Institute (MBI), which looked at how life context data could improve cross-platform measurement.
Yahoo! & Westin: Custom Content Solutions
Lauren Weinberg, vice president of strategic insights and research, Yahoo!, and Andrew Snyder, executive director of content solutions sales, Yahoo!, discussed how Yahoo! partners with agencies and other external partners on research projects.
Yahoo! & Westin: Custom Content Solutions
Lauren Weinberg, vice president of strategic insights and research, Yahoo!, and Andrew Snyder, executive director of content solutions sales, Yahoo!, discussed how Yahoo! partners with agencies and other external partners on research projects.
A Methodology for a Better Return on Your Marketing Investment: Digital Marketing Technologies
This white paper from Kodak looks at how marketers can integrate digital technologies into their marketing campaigns in order to help improve their ROI.
Contributing to a Greater Good
Learn four key steps to becoming a purpose-driven marketing organization and turning consumer research into an engagement tool and a force for good. This gives consumers a positive reason to share their attitudes and beliefs with a brand.
Roadmap for Set-Top Box Data
This white paper from the Center for Innovative Media Measurement (CIMM) provides an overview of the set-top box data landscape.
The Hidden Drivers of Consumer Brand Loyalty
Chris Malone, chief advisory officer, Relational Capital Group, discussed how marketers can leverage a universal human behavior to increase brand loyalty.
The Hidden Drivers of Consumer Brand Loyalty
Chris Malone, chief advisory officer, Relational Capital Group, discussed how marketers can leverage a universal human behavior to increase brand loyalty.
