Research

First  << 567891011 >>  Last (21)

The State of Listening Today

In this piece Clear Channel provides key insights into the listening habits and expectations of today’s consumers and suggestions for best utilizing radio to drive interest in products and services.

Points of View 2013: Digital Place-Based Video Report

This report from Arbitron and Scarborough presents universe estimates for digital place-based video, through benchmarking the size and profile of total viewers across the U.S., with data to aid advertisers in their decisions on which networks to include in their media plans.

RAPP: Advertising 2020

In this article RAPP examines the evolution of advertising and provides a projection on the state of advertising in the year 2020.

Tablet Normative Advertising Benchmarks Indicate Booming Platform for Ad Effectiveness

Since 2010, the tablet has grown steadily as a channel within the marketing mix and is now emerging as a leading performer in terms of advertising effectiveness.

SAS: A Marketer’s Guide to Analytics

In this white paper SAS provides an introduction on applying analytics to marketing in order to significantly improve results.

SAS: Six Tips for Turning Big Data into Huge Insights

In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.

The Marriage of Marketing and Technology: Meet the DMP

Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.

The Marriage of Marketing and Technology: Meet the DMP

Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.

The Marriage of Marketing and Technology: Meet the DMP

Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.

Time for Marketers to Stop Drowning in Data and Start Exploring

Despite having vast amount of data at their fingertips--and often because of the complexity of the data at hand--our clients' ability to form these vital connections is oftentimes hindered. In fact, our advertiser clients tell us that despite the ever-increasing amounts of data they have access to, they still have problems answering basic questions.

SAS: Customer-Centricity Drives Successful Omni-Channel Retailing

This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.

SAS: Mining Big Data to Find New Markets

This paper highlights key learnings provided in a webinar from SAS, McKinsey & Company, and the Harvard Business Review about how big data can produce insights that drive business growth.

Mobile Analytics

In this article, Decision Analysts discusses mobile technology and its applications to qualitative and quantitative research.

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Douglas Van Praet, executive vice president at Deutsch LA, discussed how marketers can leverage behavioral science to change consumer behavior and increase brand success.

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Douglas Van Praet, executive vice president at Deutsch LA, discussed how marketers can leverage behavioral science to change consumer behavior and increase brand success.

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Douglas Van Praet, executive vice president at Deutsch LA, discussed how marketers can leverage behavioral science to change consumer behavior and increase brand success.

4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary

This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.

Big Data’s Biggest Role: Aligning the CMO & CIO

In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.

GfK MRI: Tablet Owners’ Gaming Habits

As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research on the growing popularity of gaming on tablets.

GfK MRI: Video Viewing on Tablets

As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.

First  << 567891011 >>  Last (21)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help