Research
First << 6789101112 >> Last (14)
USA TouchPoints: An Agency’s Perspective
David Shiffman, senior vice president, research director, MediaVest, provided an overview of USA TouchPoints as an innovative new planning and consumer insights tool for cross-platform campaigns.
USA TouchPoints: An Agency’s Perspective
David Shiffman, senior vice president, research director, MediaVest, provided an overview of USA TouchPoints as an innovative new planning and consumer insights tool for cross-platform campaigns.
McCann: The Truth About Privacy
McCann Worldgroup offers insights on how businesses can cultivate responsible sharing through a greater understanding of consumer concerns about their online privacy and the use of their personal data.
Yahoo!: The Impact of Social Features
Yahoo! offers findings from their measurement of the brand impact of a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars.
Michael Finn of BrightLine: A Perspective on ITV
Rick Howe, the ITV doctor, interviewed Michael Finn, president of BrightLine, about where television advertising has been and where it’s going now that interactive TV is a viable and appealing option for advertisers.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, insights and research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Sponsorship Marketing Measurement: No Longer a Myth
Containing data from ANA members, TD Bank and AB-InBev, this Insight Brief looks at how marketers can be more accountable when it comes to sponsorship measurement and ROI. ANA survey results are also shared in this helpful compilation of resources.
The Psychology of Sharing
Brian Brett, consumer insights managing director, The New York Times, discussed a recent study that reveals new insights into consumer sharing behavior.
The Psychology of Sharing
Brian Brett, consumer insights managing director, The New York Times, discussed a recent study that reveals new insights into consumer sharing behavior.
Which Companies Are the Most Social?
Sherri Maxson, director of interactive, U.S. Cellular Corporation, and Mike Jones, vice president of technology, Dachis Group, explained how companies are using the Social Business Index (SBI) to measure how "social" they are in "real time" compared to the competition.
Which Companies Are the Most Social?
Sherri Maxson, director of interactive, U.S. Cellular Corporation, and Mike Jones, vice president of technology, Dachis Group, explained how companies are using the Social Business Index (SBI) to measure how “social” they are in “real time” compared to the competition.
Secrets of Activating Your Consumer Segmentation
Scott Turner, SVP of Agency/Advertiser Sales, GfK MRI, Dr. Lauren Tucker, director of Consumer Forensics, The Martin Agency, and Dr. Eamon Boyle, director of Advanced Model and Research Design, The Martin Agency, discussed how activating a consumer segmentation study can pay big dividends and presented a case study on BFGoodrich’s use of customer segmentation.
Secrets of Activating Your Consumer Segmentation
Scott Turner, SVP of Agency/Advertiser Sales, GfK MRI, Dr. Lauren Tucker, director of Consumer Forensics, The Martin Agency, and Dr. Eamon Boyle, director of Advanced Model and Research Design, The Martin Agency, discussed how activating a consumer segmentation study can pay big dividends and presented a case study on BFGoodrich’s use of customer segmentation.
Secrets of Activating Your Consumer Segmentation
Scott Turner, SVP of Agency/Advertiser Sales, GfK MRI, Dr. Lauren Tucker, director of Consumer Forensics, The Martin Agency, and Dr. Eamon Boyle, director of Advanced Model and Research Design, The Martin Agency, discussed how activating a consumer segmentation study can pay big dividends and presented a case study on BFGoodrich’s use of customer segmentation.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
American Licorice: Facebook Advertising Case Study
Michael Kelly, consumer communications manager, American Licorice, and Madalyn Friedman, marketing insights manager, American Licorice, presented a case study on their recent Facebook advertising campaign.
Yahoo! & Westin: Custom Content Solutions
Lauren Weinberg, vice president of strategic insights and research, Yahoo!, and Andrew Snyder, executive director of content solutions sales, Yahoo!, discussed how Yahoo! partners with agencies and other external partners on research projects.
Yahoo! & Westin: Custom Content Solutions
Lauren Weinberg, vice president of strategic insights and research, Yahoo!, and Andrew Snyder, executive director of content solutions sales, Yahoo!, discussed how Yahoo! partners with agencies and other external partners on research projects.
