Shopper Marketing

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This U.S. Economic Recovery Arrived Empty Handed

The U.S. economy has been slowly improving since mid-2009, but many consumers aren’t seeing — or feeling — much relief. There’s no single cause of the malaise, but many place a good chunk of the blame on financial headwinds that continue to sap their ability to spend.

Honest Tea Drives Business Results Through Social Experiment

Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.

Digital Transformations: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences

Many businesses are currently entering an era of digital transformation that will allow them to integrate and improve the customer experience.

iHealth: How Consumers Are Using Tech to Stay Healthy

It’s no secret that technology has taken over nearly every aspect of our lives: We live on our smartphones, read books on e-readers, share deep thoughts on Twitter, broadcast snapshots across Instagram and plan projects on Pinterest. But tech is also increasingly starting to catch on with today’s health-conscious consumers.

Gen Y Is Just a Different Kind of Brand Loyal

Millennials may be famously fickle when it comes to brands, but a new study finds that they actually see themselves as loyalists.

Smartphone Shopping with Apps? Not so Much

Shopping apps still don’t appear to be mainstream in terms of usage. A new, wide ranging, nationwide study now confirms that high app shopping activity is not yet happening.

Beacons: Getting Beyond the Buzz

Beacons are this year’s It Girl when it comes to retail technology. The Bluetooth low-energy-based system that lets smartphones interact with sensors placed in physical locations is generating ample buzz and blue-sky predictions about how it can drive in-store sales from mobile-addicted shoppers.

Driving Digital Experience Productivity

David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

Driving Digital Experience Productivity

In this webinar video, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

Driving Digital Experience Productivity

In this presentation, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

How 10 Retailers Are Pushing Private Label’s Potential

Private brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising consumer perception of quality, and new lines hitting stores daily, private brands’ growth has not yet reached the potential many expected.

Achieving Omnichannel Marketing

Omnichannel and multichannel marketing have different values to your business and perform differently. What this means for email is, you have to think of your email and multichannel programs as a portfolio.

PowerPresentation: 2013 ANA/ Real-Time Marketing Survey

This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Key Findings Report: 2013 ANA Real-Time Marketing Survey

This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Insights from Cisco’s Digital Shopping Behavior Study

Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Insights from Cisco’s Digital Shopping Behavior Study

In this presentation, Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Shopper Marketing for the New American Consumer

Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

Shopper Marketing for the New American Consumer

In this presentation, Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

When it Comes to Attribution, Customers Count

When selecting an attribution model, marketers must remember to keep the customer at its center.

Research Report: 2013 ANA Real-Time Marketing Survey

This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

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