To promote tourism of Greece in a period of slow economic recovery, the Greek National Tourism Organization created a travel guide mobile app that enabled the planning and booking of travel from mobile devices.
Yellow Pages Canada ran a mobile campaign to promote a cash giveaway and generate user engagement.
French Connection, a clothing retailer, launched a mobile-optimized site to reach consumers on smartphones.
Condé Nast created a personal shopper companion app for Glamour that allowed users to receive style recommendations and save and share photographs from issues of the print magazine.
Google set out to modernize the way people shopped through the launch of their tap-to-pay mobile payment technology Google Wallet.
Hotels.com used sophisticated tracking and segmentation strategies to successfully launch its Android and iOS app in 42 countries in 2011.
HP worked with its retailers to create a push notification campaign for deals on its printers and ink.
To simplify booking and customize travel for its customers, Hyatt Hotels launched a free iPhone app.
Adcentricity developed a mobile campaign to drive customers to Canadian convenience stores.
Capitalizing on a spike in mobile website traffic, Krispy Kreme created a responsive website and an app to alert consumers when the Hot Light at the local store comes on.
MilkPEP launched an integrated campaign that featured social media, promotions, QR codes, and in-store advertising to encourage consumers to make lattes at home.
Michaels Crafts created a scratch-off mobile coupon similar to a lottery ticket to drive sales during the holiday season.
La Redoute, a French company, developed a mobile app in order to become more involved in the world of mCommerce.
313@Somerset devised a way to increase foot traffic in its mall by creating a geo-targeted app for nearby consumers.
Polo Ralph Lauren launched its 2012 Spring line with a month-long sponsorship of The New York Times’ iPad app that let users purchase Polo content seamlessly and access sections of the newspaper for free.
To provide even more value to consumers, O2 rewarded them with unique experiences and exclusive offers through a location-based loyalty program.
To engage moms in South Africa, where 75 percent of consumers use SMS and USSD regularly, OMO developed a mobile loyalty program to reward moms for their purchases.
Orange, a U.K. telecommunications company, created an app-based game to educate consumers about its services and learn more about consumer behaviors.
Mac’s Isaac’s Cider created coupons tied to a mobile slot machine game to increase brand awareness of its premium alcoholic drinks.
JCP added a mobile branch to its holiday brand campaign in order to help its customers personalize their gifts.