Family-run MyBurger wanted a design-driven flagship that established a template for future restaurant expansion, but allowed room for neighborhood customization in order to feel locally relevant to each store’s clientele. With no marketing budget to support outside media, the brand leveraged the store environment and experience to drive traffic and sales in order to meet a series of objectives.
Polo Ralph Lauren launched its 2012 Spring line with a month-long sponsorship of The New York Times’ iPad app that let users purchase Polo content seamlessly and access sections of the newspaper for free.
Lane Bryant was the first specialty store that focused on a 'hard to fit' plus-size woman. Recognizing that there was a brand stigma, Lane Bryant introduced Cacique, their sexy intimates line. Our message that sexy is not a size was widely embraced and Cacique sales soared.
To provide even more value to consumers, O2 rewarded them with unique experiences and exclusive offers through a location-based loyalty program.
O2, the U.K.’s largest mobile carrier, launched Priority Sports as an extension of its existing Priority loyalty program for its 22 million customers.
To engage moms in South Africa, where 75 percent of consumers use SMS and USSD regularly, OMO developed a mobile loyalty program to reward moms for their purchases.
Although Tampax was the category leader since its launch in 2007, it was leading a declining tampon category (3% decline per year). It was apparent that there was a need to regain our leadership and fight back by differentiating ourselves from the competition and set a new course for growth.
P.F. Chang’s added mobile functionality to its existing loyalty program to engage current members and attract new diners.
To capitalize on Apple’s unveiling of Passbook in iOS 6 last year, Vibes created Pass Manager to help people manage and organize their coupons, tickets, and special offers.
With 66 percent of all meters placed at pharmacy, winning at retail was the only option. Through a disruptive creative campaign customized for multiple retailers, OneTouch produced record-breaking results.
Re-usable travel mugs, water bottles and shopping bags are common, but, for some reason, wasting power isn’t seen in the same light. BC Hydro’s campaign was designed to remind British Columbians that, just like with other resources, wasting power is something to be avoided.
O2, the U.K.’s biggest mobile carrier, extended the successful Priority customer loyalty platform by creating Priority Moments for Small Businesses.
Kuwait Petroleum Italia Spa launched the “Gioca lo Scontrino” campaign to encourage drivers to refuel at Q8Easy gas stations.
Mac’s Isaac’s Cider created coupons tied to a mobile slot machine game to increase brand awareness of its premium alcoholic drinks.
For over 50 years, Stouffer's has been the biggest name in frozen dinners. But despite its success, the brand was beginning to lose touch emotionally with hardworking, heartland moms and this was driving up the cost of growth. What Stouffer's needed was a new enthusiasm and a new role in mom's life.
Like many companies, P&G North America experienced a sales decline leading into the second half of fiscal year 2011. P&G was looking to leverage a national program that could be customized at the retail level to re-establish P&G brands as the trusted, champion products that people need.
Ruby Tuesday implemented a four-week, mobile-driven “Dinner and a Movie” program in five U.S. cities to increase restaurant traffic and sales.
After almost six years without dedicated marketing efforts and ensuing declines in consumption, KRAFT set out to reconnect KRAFT Macaroni & Cheese with less acculturated Hispanics. The objective of this campaign was to reach Hispanics through in-language communications and prove the effectiveness of dedicated efforts in four local test markets.
The Sam’s Club Mobile 3.0 update improved existing mobile shopping features, reached new customers, and created a streamlined path to purchase, which drove sales.
JCP added a mobile branch to its holiday brand campaign in order to help its customers personalize their gifts.