Shopper Marketing

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Marketing from the Other End of the Funnel

Joel Rubinson, president, Rubinson Partners, provided insights and key steps for better positioning brands in the current shopping environment.

Saatchi & Saatchi X: Marketing to Shoppers in the Digital Age

Thierry Dumoulin, VP, Managing Director, Saatchi & Saatchi X, highlighted how the rapid adoption of digital by shoppers is transforming the retail environment.

Saatchi & Saatchi X: Marketing to Shoppers in the Digital Age

Thierry Dumoulin, VP, Managing Director, Saatchi & Saatchi X, highlighted how the rapid adoption of digital by shoppers is transforming the retail environment.

Winning the Zero Moment of Truth

Ryan Olohan, head of CPG, Home and Personal Care, Google, Inc., discussed the “Zero Moment of Truth (ZMOT)” as the most important moment for a brand to get their message in front of shoppers.

Winning the Zero Moment of Truth

Ryan Olohan, head of CPG, Home and Personal Care, Google, Inc., discussed the “Zero Moment of Truth (ZMOT)” as the most important moment for a brand to get their message in front of shoppers.

Post Foods: Bringing to Life a Total Market Multiplatform Program

Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.

Post Foods: Bringing to Life a Total Market Multiplatform Program

Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.

Coca-Cola: Transforming Experience through Mobile

Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.

Coca-Cola: Transforming Experience through Mobile

Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.

PepsiCo: Marketing to Shoppers in the Digital Age

Bryan Jones, senior manager, shopping insights, PepsiCo Beverages Americas, and Tyler Murray, digital practice lead, Saatchi & Saatchi X, discussed how PepsiCo is incorporating digital into their shopper marketing strategy.

Emerging Currencies: Toward a New Future of Incentives

Liz Crawford, senior vice president, strategy, MARS Advertising, Inc., discussed digital transactions, behavioral currency, and the future of incentives in the new shopper economy.

Emerging Currencies: Toward a New Future of Incentives

Liz Crawford, senior vice president, strategy, MARS Advertising, Inc., discussed digital transactions, behavioral currency, and the future of incentives in the new shopper economy.

Marketing to the Mobile Shopper: Ten Tips for Creating a Successful Mobile Initiative

Masha Sajdeh, chief shopper strategist, Arc Worldwide, and Molly Garris, manager, digital strategy, Arc Worldwide, shared their 10 key findings from a 2010 Arc Worldwide survey which sought to better understand mobile shoppers.

Marketing to the Mobile Shopper: Ten Tips for Creating a Successful Mobile Initiative

Masha Sajdeh, chief shopper strategist, Arc Worldwide, and Molly Garris, manager, digital strategy, Arc Worldwide, shared their 10 key findings from a 2010 Arc Worldwide survey which sought to better understand mobile shoppers.

The Five Drivers to Creating and Maintaining Brand Loyalty

Cheryl Riina, independent consultant, discussed the five drivers to creating and maintaining brand loyalty: awareness, relevant differentiation, perceived value, accessibility, and emotional connection.

The Five Drivers to Creating and Maintaining Brand Loyalty

Cheryl Riina, independent consultant, discussed the five drivers to creating and maintaining brand loyalty: awareness, relevant differentiation, perceived value, accessibility, and emotional connection.

The Five Drivers to Creating and Maintaining Brand Loyalty

Cheryl Riina, independent consultant, discussed the five drivers to creating and maintaining brand loyalty: awareness, relevant differentiation, perceived value, accessibility, and emotional connection.

eBay: Mobile Payments

Laura Chambers, senior director, PayPal Mobile at eBay, Inc., discussed a range of mobile payment innovations from PayPal and its development partners.

Paving the Path to Purchase: Shopper Marketing in a Rapidly Changing Environment

Steve Frenda, managing director of The In-Store Marketing Institute, detailed how marketers can take advantage of the new touch points available throughout the marketing ecosystem.

Paving the Path to Purchase: Shopper Marketing in a Rapidly Changing Environment

Steve Frenda, managing director of The In-Store Marketing Institute, detailed how marketers can take advantage of the new touch points available throughout the marketing ecosystem.

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