Shopper Marketing
Leveraging Digital to Engage Shoppers
Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.
Leveraging Digital to Engage Shoppers
Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.
Mobile Marketing: The New First Screen
With 95% mobile penetration in the U.S., it’s time for marketers to start thinking of mobile as the first screen. This ANA Insight Brief profiles eight types of mobile users and discusses the latest trends in mobile technology, marketing, and ad spend. ANA Survey Research and case studies from Coca-Cola, IBM, Macy’s, and UPS are also shared.
Influencing Offline: The New Digital Frontier
In this white paper Google examines how offline sales are impacted by online research.
Cruise Industry: Demand and Conversion Insights
This report from Kantar Media provides insight into demand and conversion effectiveness for the cruise industry by quantifying the size of the online cruise market, traffic to key players’ websites, and the rate at which cruise lines convert shoppers into bookers.
SAY Media: Engaging Social Audiences Through Content Marketing
Troy Young, president, SAY Media, discussed how brands can better create content in a socially motivated world.
Kantar Media: 2012 Digital Coupons Report
Digital coupon offers in the U.S. increased by 17.1% in Q1 2012 vs. the same period last year, according to Kantar Media.
The Global Market Approach: Soli United
Mark Kaplan, CEO at Soli United, discussed how global brands can reach their next billion global consumers through traditional trade.
The Global Market Approach: Soli United
Mark Kaplan, CEO at Soli United, discussed how global brands can reach their next billion global consumers through traditional trade.
Mobile in the Consumer Journey: How Mobile is Shaping the Future of Shopping
Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.
Mobile in the Consumer Journey: How Mobile is Shaping the Future of Shopping
Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.
Venable LLP: Gift Card Sellers Take Note
In this alert, Venable provides updates to marketers on several recent developments in the gift card industry which may affect business strategies.
Fashion Adds Fuel to Fast-Growing Retail Ecommerce Sales
According to this report, eMarketer expects U.S. retail ecommerce sales to reach $224.2 billion in 2012, up more than 15% from 2011.
Travelocity's Approach to Leveraging Customer Insights
Brad Wilson, chief marketing officer, Travelocity, discussed how the company leverages customer insights to successfully connect with its core audience and increase market share.
Cars.com: Mobile Evolution
Carolyn Crafts, vice president, Cars.com, shared the automotive brand’s integrated mobile strategy along with mobile best practices.
Case Study: Social Referral Program Driving Coupon Distribution for Huggies
Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.
Case Study: Social Referral Program Driving Coupon Distribution for Huggies
Vijay Sundaram, chief marketing officer, SocialTwist, Inc., and Dan Kersten, consumer promotion marketing, Kimberly-Clark, discussed how Kimberly-Clark drove coupon distribution for Huggies using a social referral program.
The Impact of Display Advertising at Retail on Influencing Customer Buying Behavior
This study from Mediative looks at how online display advertising influences buying and brand decisions made by shoppers at the point of purchase.
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s three-pronged business strategy.
