To promote its growing grocery business during the Super Bowl, Target developed an interactive game that customers and fans could play on their mobile phones.
Knorr Soup, a Unilever Brand, wanted to increase consumption in South Africa, so it launched a simple text message-based campaign to connect with low- and middle-income moms.
Sushi Pop achieved its goal of increasing sales of its delivery sushi by opening a new communication and sales channel and becoming the first Argentine company in the gastronomy industry to develop a mobile commerce platform and strategy.
In order to increase sales among women in Sweden, Gillette Venus launched an Instagram-centric campaign that gave participants the chance to win a trip to Miami.
Tamarack Junction Casino and Restaurant added a mobile component to its existing loyalty program in order to engage current customers and increase engagement.
The Abercrombie brand is first and foremost about looking hot. This was taken to the next level by transforming something as practical as a weather app into a way to find hot new looks, modeled by attractive forecasters.
Excella, a popular cooking oil brand in South Africa, used a mobile sweepstakes competition for the first time to build a database of consumers to talk to and to increase sales.
The Home Depot Appliance Finder Experience bridged the gap between online and brick-and-mortar purchases by offering an in-store digital shopping platform that performed like a familiar tablet.
To increase brand awareness within the male population in Germany, RICH Secco built an interactive fridge, allowing men to buy women drinks in clubs without actually being there.
TIM, one of the largest mobile carriers in Brazil, found success with its first-ever phone plan designed for teens by teens: TIM beta. Since teens are always trying new things, TIM had to keep innovating to keep them interested.
TIM-4G launched the “Pick&Win” campaign to encourage customer loyalty and differentiate 4G services from those offered by traditional retailers.
With pizza sales sagging, Totino’s created a mobile campaign highlighting the trials and tribulations of motherhood to connect with busy moms around the U.S.
Turkcell, the largest cell phone company in Turkey, created a rich media ad for tablets to promotes its platinum membership program.
Time Warner Cable, in partnership with Leapfrog Online, developed a comprehensive mobile strategy to maintain and grow its customer base.
Kraft Foods Germany launched a mobile ad campaign on Germany’s largest QR-Code scanning mobile application, barcoo, to promote their Philadelphia cream cheese flavored with Milka chocolate.
Jim Scott, co-founder and managing partner of mono, discussed Blue Dot’s Real Good Experiment, which planted new chairs on the curbs of New York City to promote the one-year anniversary of the company’s flagship store.
Melissa Schoenke, director of media strategy at Target, shared Target’s approach to content and media, along with examples of how the brand leveraged partnerships and a mix of communication channels to drive sales.
Chris Sinta, director of consumer promotions and sponsorships at ConAgra Foods, and Jim Andrews, senior vice president of IEG, shared insights on brands that have achieved results with meaningful marketing, including ConAgra and its Child Hunger Ends Here platform.
In this presentation, Chris Sinta, director of consumer promotions and sponsorships at ConAgra Foods, and Jim Andrews, senior vice president of IEG, shared insights on brands that have achieved results with meaningful marketing, including ConAgra and its Child Hunger Ends Here platform.
In this retail brief, Aimia identifies the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right, including a profile of the Millennial customer.