Shopper Marketing
Pavone: Consumer Trends & Insights
Michael Pavone, president and CEO, Pavone, John Bassounas, director of client services, Pavone, and Mary Lorson, business strategist, Pavone, discussed case studies and current and emerging trends in the food and beverage industry.
Pavone: Consumer Trends & Insights
Michael Pavone, president and CEO, Pavone, John Bassounas, director of client services, Pavone, and Mary Lorson, business strategist, Pavone, discussed case studies and current and emerging trends in the food and beverage industry.
SocialShop: How People Use Social Media to Shop
Masha Sajdeh, chief shopper strategist, Leo Burnett, provided insight into how people use social media to shop, and what brands and retailers should do to develop a social shopping strategy.
SocialShop: How People Use Social Media to Shop
Masha Sajdeh, chief shopper strategist, Leo Burnett, provided insight into how people use social media to shop, and what brands and retailers should do to develop a social shopping strategy.
PowerPresentation: Q4 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q4 Member Benchmarking survey. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
Research Report: Q4 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
Shopper Marketing: Connecting with Consumers at the Point of Purchase
This ANA Insight Brief explores radical new developments in shopper marketing. Learn about marketing from the other end of the funnel, social commerce, mobile coupons, and Google’s Zero Moment of Truth. Case studies from PepsiCo and Gap are also shared.
Ogilvy: From Charmed to Armed
In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping.
Digital, Social, Mobile, and the Law: What Marketers Need to Know
Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile.
Digital, Social, Mobile, and the Law: What Marketers Need to Know
Joseph Rosenbaum, partner, Reed Smith LLP, discussed a wide array of legal topics that marketers need to be aware of in the areas of digital, social, and mobile.
Digital Buying Trends
Brands are dealing with new and evolving consumer strategies along the path to purchase. Learn about how these trends are being successfully executed by marketers.
Marketers’ No. 1 Missed Opportunity
Research recently conducted by Ipsos for Condé Nast Ideactive identified significant, and often overlooked, areas conducive to consumer engagement at pre- and post-purchase points. How best to engage consumers’ emotions depends on what device they’re using and where they are in the purchasing journey.
Social Media in Context, Part Two
Global social network usage, e-commerce on social networking sites, and social networking for healthcare brands are some of the topics examined in this report from Kantar.
Born this Way: The U.S. Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
Analyzing and Optimizing Partner Relationships
This white paper from Aimia offers three strategies for improving loyalty program partnerships.
Yahoo! The Long and Winding Road: Gamesmanship of Shopping
Yahoo! and Universal McCann partnered on this research study to gain insights helpful to marketers in understanding the new dynamics of the path to purchase resulting from emerging digital tools.
Born this Way: The UK Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers in the UK to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
Experiential Marketing: Helping Brands Come to Life
This ANA Insight Brief looks at how experiential marketing can enhance integrated marketing plans and includes case studies from ANA members, Target, Ford, and P&G.
BabyCenter’s 21st Century Mom® Insights Series: 2011 Shopping Rituals of the American Mom
BabyCenter’s report on how moms in the U.S. shop today looks at how many moms reconsider their needs and brand choices after starting a family and how they are using digital tools to make shopping easier.
Connecting with Gen Y
Generation Y, or millennials, represents between 60 and 76 million consumers, so it’s important that marketers reach out to them via the appropriate touch points, according to this report from MKTG Inc.
