Shopper Marketing
Subway & Green Lantern: A Dynamic Duo
Christine Bragg, senior marketing manager, SUBWAY, and Jeb Blatt, vice president, Jack Morton Worldwide, discussed how Subway partnered with the Warner Bros. movie Green Lantern to promote a new product and increase sales.
The Hidden Drivers of Consumer Brand Loyalty
Chris Malone, chief advisory officer, Relational Capital Group, discussed how marketers can leverage a universal human behavior to increase brand loyalty.
The Hidden Drivers of Consumer Brand Loyalty
Chris Malone, chief advisory officer, Relational Capital Group, discussed how marketers can leverage a universal human behavior to increase brand loyalty.
Westfield: Making Retail Activation Work for Your Brand
Erik Carlson, VP of partnerships marketing, the Westfield Group, discussed their recent and ongoing partnerships that demonstrate how brands can use in-mall activation to build their businesses.
Westfield: Making Retail Activation Work for Your Brand
Erik Carlson, VP of partnerships marketing, the Westfield Group, discussed their recent and ongoing partnerships that demonstrate how brands can use in-mall activation to build their businesses.
Rapid Growth in Mobile Coupon Usage
eMarketer estimates that nearly 20 million U.S. adults will redeem a mobile coupon this year.
American Express Provides a Virtual Wallet for Consumers with Mobile
Jason Alexander, vice president of product planning, enterprise growth, American Express Company, and Courtney Kelso, vice president, enterprise growth strategy, American Express Company, discussed how they are entering the mobile payment realm with Serve, their new mobile payments online platform that allows consumers to spend, send, and receive money via mobile.
American Express Provides a Virtual Wallet for Consumers with Mobile
Jason Alexander, vice president of product planning, enterprise growth, American Express Company, and Courtney Kelso, vice president, enterprise growth strategy, American Express Company, discussed how they are entering the mobile payment realm with Serve, their new mobile payments online platform that allows consumers to spend, send, and receive money via mobile.
The Zero Moment of Truth: Shaping Yesterday’s Purchase Funnel
Jim Lecinski, managing director, U.S. sales & service, Google, and author, "Winning at the Zero Moment of Truth," and John Ross, CEO, Shopper Sciences, discussed the “Zero Moment of Truth,” user directed, digital pre-shopping activity.
The Zero Moment of Truth: Shaping Yesterday’s Purchase Funnel
Jim Lecinski, managing director, U.S. sales & service, Google, and author, "Winning at the Zero Moment of Truth," and John Ross, CEO, Shopper Sciences, discussed the “Zero Moment of Truth,” user directed, digital pre-shopping activity.
The Zero Moment of Truth: Shaping Yesterday’s Purchase Funnel
Jim Lecinski, managing director, U.S. sales & service, Google, and author, "Winning at the Zero Moment of Truth," and John Ross, CEO, Shopper Sciences, discussed the “Zero Moment of Truth,” user directed, digital pre-shopping activity.
Mobile Shopping Framework: The Role of Mobile Devices in the Shopping Process
For this 2010 study, Yahoo! commissioned Nielsen to develop a framework for mobile Internet shopping behavior in order to aid marketers in better understanding mobile usage, mobile impact on purchase, mobile advertising, and mobile shopping penetration.
American Express Provides a Virtual Wallet for Consumers with Mobile
Jason Alexander, vice president of product planning, enterprise growth, American Express Company, and Courtney Kelso, vice president, enterprise growth strategy, American Express Company, discussed how they are entering the mobile payment realm with Serve, their new mobile payments online platform that allows consumers to spend, send, and receive money via mobile.
eBay Motors’ Auto Buyer Takes App for a Spin
Steve Yankovich, VP of mobile, eBay, discussed the growth of mobile activity and spending in eBay’s automotive category.
Mobile Marketing Playbook
This helpful mobile marketing guide from 360i, a digital marketing agency, reviews apps, mobile commerce, SMS marketing, and the role of mobile in the media mix.
Together We Buy: The Social Commerce Strategy Playbook
Digitas provides useful insights to marketers on crafting a successful social commerce strategy in this research report.
Gap Invites Shoppers to Make a Deal Through Social Media
Chris Gayton, senior director marketing, Gap, Inc., and Summer Riley, director, customer relationship marketing, Gap, Inc., discussed how Gap is using social and mobile to reach new consumers.
Yahoo! Mobile Internet: Delivering on the Promise of Mobile Advertising
Yahoo! provides insights to marketers on the emerging potential for ad effectiveness with mobile internet.
Coupon to Groupon: New Channels for an Old Tradition
According to eMarketer, 49 percent of Internet users will redeem an online coupon in 2011, making it a rapidly growing consumer touch point.
Marketing from the Other End of the Funnel
Joel Rubinson, president, Rubinson Partners, provided insights and key steps for better positioning brands in the current shopping environment.
