Shopper Marketing
Paving the Path to Purchase: Shopper Marketing in a Rapidly Changing Environment
Steve Frenda, managing director of The In-Store Marketing Institute, detailed how marketers can take advantage of the new touch points available throughout the marketing ecosystem.
Paving the Path to Purchase: Shopper Marketing in a Rapidly Changing Environment
Steve Frenda, managing director of The In-Store Marketing Institute, detailed how marketers can take advantage of the new touch points available throughout the marketing ecosystem.
Target: Innovation through Events
Katie Erickson, director, events at Target Corporation, and Karima Ridgley, director, apparel & accessories at Target Corporation, discussed how the brand uses events to showcase its innovation around style and fashion.
Target: Innovation through Events
Katie Erickson, director, events at Target Corporation, and Karima Ridgley, director, apparel & accessories at Target Corporation, discussed how the brand uses events to showcase its innovation around style and fashion.
The Hispanic Shopper: Where Commerce and Culture Collide
Liz Arreaga, Partner, Mercury Mambo, and Becky Arreaga, Partner, Mercury Mambo, shared the results of a study they conducted on unacculturated Hispanic shoppers.
SCUBA: A Shallow Dive into Enterprise's Consumer Marketing
Steve Smith, chairman of the ANA Senior Marketers Think Tank Committee, outlined principles for building a highly strategic marketing accountability and effectiveness program that drives business growth.
Attention CEOs
Sandy Rogers, managing director and practice leader, customer loyalty practice, FranklinCovey, discussed how marketers can obtain more reliable customer service measures.
Protecting Your Promotions
William M. Heberer, partner at Morrit Hock Hamroff & Horowitz LLP, and Gabriel H. Karp, executive vice president and general counsel at ePrize, discussed developments in intellectual property and promotion laws.
How Shoppers Shop
Matt Egol, partner at Booz & Company, and Aliza Freud, CEO of SheSpeaks, discussed recent research on shopper behavior and shared a case study from Heinz demonstrating how a brand engaged consumers to turn insights into advocacy via digital shopper marketing.
Shopping—Now and in the Future
Jim Holbrook, CEO of EMAK Worldwide, discussed current consumer/shopper insights and reviewed shopper marketing practices. He also presented a case study on BJ's baby care products.
Transparency, Authenticity, and Responsiveness Are Keys to Success in Social Media
Danielle Wolfson, senior associate manager, interactive brand communications at Taco Bell, Inc., discussed how the brand is using social media to turn fans and followers into loyal brand evangelists and advocates.
Creating Stronger Manufacturing/Retailer Partnerships
Greg Warren, executive vice president, managing director, MediaVest, discussed how manufacturers (brands) and retailers can work together more profitably via improved shopper marketing programs.
Case Study: Red Lobster
Kent Wilson, SVP, Marketing, Red Lobster, discussed Red Lobster's new lunch program, which is focused on keeping customers during the recession.
Dada-Data-Alpha-Beta: Loyalty Marketing in a Digital Age
Julie Bustos, Senior Partner for Interactive Systems, The Lacek Group (The Loyalty Marketing Practice of OgilvyOne Worldwide), shared the four primary principles of loyalty marketing in the digital age.
The Word on Word-of-Mouth
Dave Balter, the founder and CEO of BzzAgent, discussed the benefits of Word-of-Mouth marketing, how it can be measured, and the pitfalls marketers must strive to avoid when conducting a Word-of-Mouth campaign.
The Word on Word-of-Mouth
Dave Balter, the founder and CEO of BzzAgent, discussed the benefits of Word-of-Mouth marketing, how it can be measured, and the pitfalls marketers must strive to avoid when conducting a Word-of-Mouth campaign.
