Sponsorship & Event Marketing
Connecting With Hispanic Consumers Through Cause Marketing
This article explores how to reach the Hispanic market with cause related marketing.
USA Freedom Corps Encourages Volunteer Service
The author describes the many volunteer programs established under the USA Freedom Corps, created by President Bush to help Americans find ways to give back to their communities and to strengthen volunteer service.
Marketers should proceed with caution when trying to integrate sports and entertainment
Marketers must respect the relationship that exists, and work within the parameters of what is acceptable to the avid fan.
Mobile Event Marketing - An innovative Solution to Bring the Brand and the Event Directly to the Customer
The burst of the technology bubble, terrorism threats to homeland security, and shrinking travel and entertainment budgets-have required event marketing teams to become more creative than ever.
For AT&T, Golf is More Than Just a Game
How AT&T uses golf as a business-building event.
Generating Demand Through Marketing Experiences
Several examples of driving profit through interactive experiences.
Sponsorship Marketing Goes Global
The importance of integrating a sponsorship marketing program into your overall marketing plans.
