Sponsorship & Event Marketing

<< 1234567 >>  Last (26)

Get Real About Real-Time Marketing

Real-time marketing offers marketers new way to build their brand and make it more relevant. Done well, real-time marketing has the potential to increase positive perceptions of a brand and drive consumer engagement.

MasterCard’s Stand Up to Cancer Program

Elaine Lawson, vice president of U.S. digital marketing at MasterCard Worldwide, discussed how MasterCard leveraged digital and social media channels to #DoGood in support of the company’s partnership with Stand Up to Cancer.

MasterCard’s Stand Up to Cancer Program

In this presentation, Elaine Lawson, vice president of U.S. digital marketing at MasterCard Worldwide, discussed how MasterCard leveraged digital and social media channels to #DoGood in support of the company’s partnership with Stand Up to Cancer.

Random House Gets Social with Authors

Kristin Fassler, director of marketing at the Ballantine Bantam Dell division of Random House, discussed best practices for promoting marketing messages on social media while ensuring that brand identity remains authentic.

Random House Gets Social with Authors

In this presentation, Kristin Fassler, director of marketing at the Ballantine Bantam Dell division of Random House, discussed best practices for promoting marketing messages on social media while ensuring that brand identity remains authentic.

Experiential Digital Brand Experiences

Jim Scott, founder and managing partner of mono, shared how Lucy Activewear created an interactive, celebratory experiential campaign designed to be shared on social.

Experiential Digital Brand Experiences

In this presentation, Jim Scott, founder and managing partner of mono, shared how Lucy Activewear created an interactive, celebratory experiential campaign designed to be shared on social.

Real-Time Marketing at Capital One

In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

Real-Time Marketing at Capital One

Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

The Super Bowl Scores with over $2 Billion in Ad Spending over the Past Ten Years

Kantar Media has mined its extensive database to report on the past ten years of Super Bowl advertising.

Events Database 2014

Use the events database to keep track of all important events.

How to Spend the Minimal Effective Amount on Media

In this paper, Networked Insights explores a new generation of analytics capabilities that offer marketing and media executives practical ways to mine the rich social media data that’s available today and use it to measure and improve marketing performance.

The Next Frontier

Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.

Sponsorship and Event Marketing

This ANA Insight Brief features sponsorship case studies from Con Edison, Herbalife, Home Depot, Norwegian Cruise Line, and SAS. Read about important considerations to protect your sponsorship, secrets to successful experiential marketing, and the most popular types of events sponsored by ANA members.

From Fútbol to Football: A Matter of Passion

Super Bowl XLVII was seen by almost 10 million Hispanics ages 12 and up — the largest Hispanic audience to date. With these impressive numbers the big question is: Has the NFL edged out soccer as the king of sports amongst Hispanics?

Key Findings Report: 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition

This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

Join the #RallyCry: Real-Time Marketing at Capital One

In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

Get Personal

Discover how brands including Jaguar and IBM are working to win over customers through experience using social and mobile technology.

It Takes Discipline

Author Kerry Bodine presents six disciplines marketers should master to see customer experience drive profits.

Keep It Nimble

Experience-driven communications require new agency/client collaboration. In order to succeed in today’s multichannel world, agencies must act as the anti-corporation in the relationship.

<< 1234567 >>  Last (26)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help