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How Eaton Turned IT Heroes Into Comic-Book Heroes
REGGIE Awards April 17, 2024Eaton's innovative campaign, "Tales from The Next Frontier," captivated IT professionals by transforming real-world business outcomes into illustrated tales, positioning them as heroes in the battle against technological challenges, thus enhancing brand engagement and reinforcing the value of outcome-focused messaging.
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How Paramount Global Resurrected an Iconic Franchise
REGGIE Awards April 17, 2024Paramount Global's Teenage Mutant Ninja Turtles (TMNT) campaign strategically leveraged the theatrical release of <em>Teenage Mutant Ninja Turtles: Mutant Mayhem</em> to reignite consumer interest, securing significant incremental features and retailer support, thereby reestablishing the iconic franchise as an evergreen property.
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eBay’s Met Gala Debut
REGGIE Awards April 17, 2024eBay sought to engage with gen Z and turn a general e-commerce marketplace into a go-to fashion destination. Further, the company also wanted to change the conversation around fashion and get people to buy circular.
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This Ice Cream Brand Remixed Video Games to Achieve Stellar Business Results
REGGIE Awards April 17, 2024Keying in on Singaporeans’ passion for gaming and winning, ice cream brand Magnum developed a series of remixed video games, available online and in a customized arcade, to promote its 2023 flavor remixes and recapture the hearts and minds of customers.
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Coke’s AI Gives Festival-Goers Their Own Customized Music Videos
REGGIE Awards April 17, 2024Leveraging AI, Coca-Cola transported music festival attendees to a virtual Coke Studio allowing them to star in their own customized music videos.
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How Netflix Leveraged Experiential Marketing
REGGIE Awards April 17, 2024Netflix’s FYC campaigns include a range of promotional activities such as billboards, print ads, social/digital ads, distributing screeners, and direct mail. The goal is to keep the Emmys and its talent top of mind among voters.
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How This Hotel Enlisted Cookie Monster to Woo Millennial Parents
REGGIE Awards April 17, 2024DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.
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How OREO’s Virtual House Parties Drove Cookie Sales
REGGIE Awards April 17, 2024OREO created a program leveraging immersive virtual house party experiences to drive trials of its new cookie.
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Marketing News Quiz for April 6, 2024
Marketing News Quiz April 6, 2024In this week's marketing news quiz: new Chase benefits for advertisers, new Facebook features, the Target Lady returns, and more.
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The Return of Live Events
B2B April 5, 2024Attendance at B2B in-person events has returned to pre-pandemic levels, but marketers face a significantly changed landscape for live events and conferences.
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An Olympic-Sized Opportunity for Brands
B2C March 29, 2024While not all brands have the ad budgets to be global sponsors of the Summer Olympics, companies of all sizes can get involved with this year's Games as well as peripheral events.
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The Power of Brand Experiences at Festivals
Knowledge Partners March 23, 2024After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. Here, we look at how consumers feel about events and the impact that participation has on brands.
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Five Considerations for Sports Sponsorships
Event Recaps March 20, 2024During a session at an ANA Advertising Law 1-Day Conference, veteran lawyers drew listeners’ attention to some factors that demand consideration when evaluating sports sponsorship agreements.
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The Growth in Local Sports Sponsorships, by the Numbers
Money Slides March 20, 2024Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for local professional sports teams, indicating that sponsorships of leagues as a whole aren’t the only game in town.
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The Growth in Niche Sports Sponsorships, by the Numbers
Money Slides March 20, 2024Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for sports outside the big five of football, baseball, basketball, hockey, and soccer — niche sports that include mixed martial arts, pickleball, rugby, and skiing and snowboarding.
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Stanley Black & Decker Bets Big on Experiential
Conference Highlights March 19, 2024Cultural relevance and timing were instrumental in a groundbreaking media experience for DEWALT.
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Stanley Black & Decker Bets Big on Experiential
Event Recaps March 19, 2024Pat Petschel, global VP of brand strategy and studio at Stanley Black & Decker, discussed the decision-making behind the brand’s big bet on experiential, and how they are creatively activating with media during the World of Concrete Trade Show in Las Vegas.
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Navigating Innovations and Opportunities in Sponsorship
Event Recaps March 12, 2024Mary Sever, VP of client solutions at SponsorUnited, used some of her organization’s data to discuss key trends occurring within the sponsorship marketing space right now.
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This Experiential Activation Celebrated Pepsi’s 125th Birthday
Event Recaps March 12, 2024To celebrate its 125th birthday, Pepsi launched The Pepsi 125 Diner, a unique and immersive restaurant experience designed to deepen the brand’s connection with its biggest fans.
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