Sponsorship & Event Marketing
In this presentation, David Bentz, director, retail strategy, and Patti Ziegler, VP global marketing communications at The Scotts Company, discussed the ways Scotts is breaking down barriers to entry into the lawn and garden category for Millennials.
An agenda with a checklist of activities and timelines to keep you on schedule at your event.
Use this template to keep track of your conference costs.
Use this to organize important information for all of your conference attendees.
A customizable checklist to help you prepare for managing a company conference.
A template to create a Request for Proposal (RFP) for Event Management Services.
A template to quickly document the role and responsibilities for this position.
Use this tool to measure your organization's event marketing capabilities.
Use this tool to define, track and report on your event marketing metrics.
Use this step-by-step planning methodology and set of 18 premium tools and templates to create a comprehensive event marketing plan.
Use this tool to briefly outline your event marketing strategy.
Use the events database to keep track of all important events.
A survey to evaluate the quality of conferences or events you attend.
A checklist to evaluate tradeshows and your competitors' presence.
A matrix to rate and compare tradeshows based on weighted criteria.
A template to assist you with documenting interactions that take place during tradeshows.
A tool to track all the tradeshows you attend, monitor your budget and calculate ROI.
Use this template to measure the return on investment for trade shows.
A matrix to help you compare potential venue options based on your event's requirements.
This collection of data charts represents findings from the 2013 Sponsorship and Event Marketing Measurement Survey. The objective of this survey was to gain critical insights into how companies are measuring the results of their sponsorship and/or event marketing initiative, and to identify issues, trends, and developments that will inform measurement decision-making and help improve marketers’ ability to determine success.