Sponsorship & Event Marketing
Use the events database to keep track of all important events.
In this paper, Networked Insights explores a new generation of analytics capabilities that offer marketing and media executives practical ways to mine the rich social media data that’s available today and use it to measure and improve marketing performance.
Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.
This ANA Insight Brief features sponsorship case studies from Con Edison, Herbalife, Home Depot, Norwegian Cruise Line, and SAS. Read about important considerations to protect your sponsorship, secrets to successful experiential marketing, and the most popular types of events sponsored by ANA members.
Super Bowl XLVII was seen by almost 10 million Hispanics ages 12 and up — the largest Hispanic audience to date. With these impressive numbers the big question is: Has the NFL edged out soccer as the king of sports amongst Hispanics?
This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.
In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.
Discover how brands including Jaguar and IBM are working to win over customers through experience using social and mobile technology.
Author Kerry Bodine presents six disciplines marketers should master to see customer experience drive profits.
Experience-driven communications require new agency/client collaboration. In order to succeed in today’s multichannel world, agencies must act as the anti-corporation in the relationship.
Decision Sciences makes it simple to design new experiences laying the foundation for creativity and providing the connective tissue that makes the whole experience greater than a sum of tactics.
Elliot Lum of Columbia Records discusses the five differences between music marketing and marketing a traditional consumer product or service in this Insight Brief. Read about the key players in the music ecosystem, core partnership principles, and more, told through brand case studies and interviews.
Harley Block, senior vice president of brand development and marketing at ROKKAN, and Dan Moriarty, director of digital strategy at Hyatt Hotels Corporation, shared the case study for the “#InAHyattWorld” campaign that saw Hyatt employees surprising people across the world with random acts of kindness.
This collection of data charts represents findings from the 2013 Experiential Marketing Survey. The objectives of this survey were to determine how experiential marketing is used by ANA members, what metrics are used to measure success, the value of experiential marketing programs to client-side marketers, and the main drivers of experiential marketing budgets.
Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.
In this presentation, Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.
The 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition was conducted online during May and June 2013. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.
Lauren E. Raguzin, director of branding and corporate communications at Hitachi America, Ltd, shared the company’s strategy for brand integration across multiple channels, such as product packaging, digital, social media, and event management, surrounding its partnership with Penske Racing.
This collection of data charts represents findings from the 2013 Sponsorship and Event Marketing Measurement Survey. The objective of this survey was to gain critical insights into how companies are measuring the results of their sponsorship and/or event marketing initiative, and to identify issues, trends, and developments that will inform measurement decision-making and help improve marketers’ ability to determine success.
Greg Glenday, president of connections at Clear Channel, shared how Clear Channel created integrated partnership opportunities during its 2013 iHeartRadio Music Festival.