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Lysol’s Big Brand Activation Included Music
REGGIE Awards April 22, 2024In 2023, Lysol launched a new product unlike anything else in the air-care category: Lysol Air Sanitizer.
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Marketing News Quiz for April 20, 2024
Marketing News Quiz April 20, 2024In this week's marketing news quiz: A quirky collaboration from Crocs and Pringles, high-tech solutions for influencers to connect with fans, a chocolate maker utilizing artificial intelligence, and more.
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This AR Experience Let Fans Learn More About Bruce Lee and Chinese Culture
REGGIE Awards April 20, 2024To celebrate the season three premier of its Bruce Lee-inspired original series, <em>Warrior</em>, Max created a series of interactive murals that allowed viewers to enter an augmented reality experience and learn more about Chinese culture and the life of the late martial artist.
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How Eaton Turned IT Heroes into Comic-Book Heroes
REGGIE Awards April 17, 2024Eaton's innovative campaign, "Tales from The Next Frontier," captivated IT professionals by transforming real-world business outcomes into illustrated tales, positioning them as heroes in the battle against technological challenges, thus enhancing brand engagement and reinforcing the value of outcome-focused messaging.
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How Paramount Global Resurrected an Iconic Franchise
REGGIE Awards April 17, 2024Paramount Global's Teenage Mutant Ninja Turtles (TMNT) campaign strategically leveraged the theatrical release of <em>Teenage Mutant Ninja Turtles: Mutant Mayhem</em> to reignite consumer interest, securing significant incremental features and retailer support, thereby reestablishing the iconic franchise as an evergreen property.
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eBay’s Met Gala Debut
REGGIE Awards April 17, 2024eBay sought to engage with gen Z and turn a general e-commerce marketplace into a go-to fashion destination. Further, the company also wanted to change the conversation around fashion and get people to buy circular.
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This Ice Cream Brand Remixed Video Games to Achieve Stellar Business Results
REGGIE Awards April 17, 2024Keying in on Singaporeans’ passion for gaming and winning, ice cream brand Magnum developed a series of remixed video games, available online and in a customized arcade, to promote its 2023 flavor remixes and recapture the hearts and minds of customers.
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Coke’s AI Gives Festival-Goers Their Own Customized Music Videos
REGGIE Awards April 17, 2024Leveraging AI, Coca-Cola transported music festival attendees to a virtual Coke Studio allowing them to star in their own customized music videos.
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How Netflix Leveraged Experiential Marketing
REGGIE Awards April 17, 2024Netflix’s FYC campaigns include a range of promotional activities such as billboards, print ads, social/digital ads, distributing screeners, and direct mail. The goal is to keep the Emmys and its talent top of mind among voters.
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How This Hotel Enlisted Cookie Monster to Woo Millennial Parents
REGGIE Awards April 17, 2024DoubleTree baked a new, allergy-friendly option for an even warmer welcome at check-in to reinvigorate its consumer base and win over millennial parents. The iconic Cookie Monster was enlisted to promote the brand’s new inclusive cookie offering on National Chocolate Chip Cookie Day, tapping into millennials' affinity for nostalgia.
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How OREO’s Virtual House Parties Drove Cookie Sales
REGGIE Awards April 17, 2024OREO created a program leveraging immersive virtual house party experiences to drive trials of its new cookie.
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Pepsi’s New Hot Dog Condiment Ignites Summer Sales and Social Buzz
REGGIE Awards April 17, 2024To demonstrate Pepsi's compatibility with hot dogs, PepsiCo introduced Pepsi Colachup, a unique condiment that garnered significant attention and drove sales growth.
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Marketing News Quiz for April 6, 2024
Marketing News Quiz April 6, 2024In this week's marketing news quiz: new Chase benefits for advertisers, new Facebook features, the Target Lady returns, and more.
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The Return of Live Events
B2B April 5, 2024Attendance at B2B in-person events has returned to pre-pandemic levels, but marketers face a significantly changed landscape for live events and conferences.
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An Olympic-Sized Opportunity for Brands
B2C March 29, 2024While not all brands have the ad budgets to be global sponsors of the Summer Olympics, companies of all sizes can get involved with this year's Games as well as peripheral events.
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The Power of Brand Experiences at Festivals
Knowledge Partners March 23, 2024After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. Here, we look at how consumers feel about events and the impact that participation has on brands.
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Five Considerations for Sports Sponsorships
Event Recaps March 20, 2024During a session at an ANA Advertising Law 1-Day Conference, veteran lawyers drew listeners’ attention to some factors that demand consideration when evaluating sports sponsorship agreements.
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The Growth in Local Sports Sponsorships, by the Numbers
Money Slides March 20, 2024Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for local professional sports teams, indicating that sponsorships of leagues as a whole aren’t the only game in town.
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The Growth in Niche Sports Sponsorships, by the Numbers
Money Slides March 20, 2024Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for sports outside the big five of football, baseball, basketball, hockey, and soccer — niche sports that include mixed martial arts, pickleball, rugby, and skiing and snowboarding.
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